Case Study: Deal of the Day – Marketing for Dealerships
Promoting pre-owned cars dealerships Have you noticed how often pre-owned cars marketing is overlooked? Our Facebook Marketing Campaigns solve that. Our strategy involves content developing that…
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Reputation Management: Build, Repair, Protect
You’ve heard that our greatest fears are death and public speaking. In today’s world, we can add one more to the list “having our reputation…
Fully Integrated Campaigns
A Rooks Agency fully integrated marketing campaign expands the digital campaign by adding offline advertising venues such as billboards, direct mail, and print publications. A full marketing campaign maximizes your advertising visibility for optimal brand saturation.
Digital Integrated Campaigns
We live in a digital age, and Rooks Agency can help your business use that to your advantage. Choosing this package allows you access to our most effective digital services such as Google Adwords, Google Analytics and social media advertising. Our agency will help you reach your full potential as a powerful player in the digital realm, with all its possibilities.
Case Study: Child Protection Center, Inc. Sarasota
The objective was to launch the Child Protection Center’s website on a platform that allows the CPC team to make content edits. Their website needed to be user-friendly and offer a backend platform that was simple and easy to use.
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Marketing Minute: Google Ad Conversions
https://vimeo.com/372952379 If you’re in the home services industry, you’re most likely advertising on Google Ads. But how do you define success when it comes to…
SEO and Social Media
Just like peanut butter and jelly, your business’s SEO and social media strategies should complement each other. Though they can seem like two different animals,…
Why Be Social?
Maybe you have been hesitant to join social media. You keep hearing that you need to be on these platforms but you don’t see how…
Best Practices for Social Media
Chances are you cannot go one day without someone mentioning social media. It’s an ever-growing industry- 90.4% of Millennials, 77.5% of Generation X, and 48.2%…
Google Ads Audience Targeting
Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing…
Understanding Google Ad Conversion Tracking
When a user completes an action that you consider to be valuable, this action becomes a conversion. Google’s conversion tracking tool allows you to see…
Responsive Google Display Ads
Responsive display ads can be used in both standard display campaigns and smart display campaigns. These ads are adaptable and can change their design to…
5 Tips for Creating Effective Google Search Ads
You’ve set up your Google Ads account—but now what? How do you stand out from the crowd and beat your competitors on the search results…
Google Ads Bid Strategies
Cater to your campaign’s end goal through Google Ads’ different bid strategies. These options allow you to choose a strategy based off of an end…
Google Ads Location Targeting
In the same way that you can customize when your ads appear, you can control where they appear. Narrow down your geotargeting strategy to reach…
Google Ads Custom Scheduling
Google Ads gives its users the option of controlling exactly when ads appear. Whether you want your ads to appear anytime a customer searches, only…
Keywords for Google Ads
Keywords are words or phrases connected to ad groups that are used to match your ads with terms people are searching for. It’s important to…
Key Google Ad Metrics
There are many metrics to be aware of with Google Ads. While working with Google Ads, there are some metrics you will most likely use…
NAP, Citations, and Domain Authority
What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency…
Introduction to Google Ads
What is Google Ads? We don’t need to ask if you’ve heard of it. Since its creation in 1996, Google has become both a household…
Case Study: Authorized Benjamin Moore Retail Website Design
Objective Create a website that would primarily feature Benjamin Moore Paints as well as allow the retailer to supplement the paint offerings with wallpaper and…
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Case Study: Nissan Now
Objective Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign. Challenges Because Facebook has…
Google Mobile Friendly Update
Today is the big day! Google is launching its new mobile friendly update. This new update is designed to ensure a better experience for users…
Rooks Wins 2013 Telly Award
FOR IMMEDIATE RELEASE Contact: David Rooks941.747.2021 ROOKS ADVERTISING SELECTED A WINNER IN THE 34th ANNUAL TELLY AWARDS Sarasota, FL – 7/1/13 – The Telly Awards…
Choosing a web designer
How to choose a web designer in Sarasota Bradenton? Step One: Be prepared! As a web design customer, not having a basic list of needs…