Case Study: Cadillac AdWords Campaign
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Case Study: Cadillac AdWords Campaign

Embark on a journey through the world of car dealership marketing as Rooks Agency unveil the strategic insights and innovative tactics driving success in this dynamic industry. Objective Create a comprehensive AdWords campaign that avoids DMA overlap and eliminates territory conflict between two Cadillac stores that were owned by the same group. In addition, eliminate…

Case Study: Bentley Bentayga National Launch
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Case Study: Bentley Bentayga National Launch

Objective Create a targeted marketing campaign to introduce the all-new 2017 Bentley Bentayga to its most likely prospects. The campaign needed to provide an upscale “concierge” feel that aligned with the expectations of the ultra-luxury client. Challenges The Bentayga marks Bentley’s first SUV addition to its vehicle lineup. With the price point of the Bentayga…

Google Mobile Friendly Update

Google Mobile Friendly Update

Today marks the launch of Google’s highly anticipated mobile friendly update. This update aims to enhance user experience on mobile devices, such as cell phones, reflecting the growing trend of mobile browsing. With over 50% of web traffic originating from mobile devices, Google’s emphasis on mobile-friendliness is crucial for website visibility. Importance of Mobile Friendliness:…