Pay Per Click Advertising (PPC)
Discover the latest marketing news and tips.
Google Ads Keyword Updates and How They Impact HVAC Companies
https://www.youtube.com/watch?v=dUlFlOPw8YU Last year, Google announced an update to their keyword matching strategy that completely changed the way keywords work inside Google Ads and had some…
Read More Google Ads Keyword Updates and How They Impact HVAC Companies
Top 3 Actions to Get More Website Leads – Now!
Table Of Contents1. Paid Search2. Maps (Business Listings)3. Organic Search (Search Engine Optimization)Now it’s time to follow through. Want more online leads? Focusing on paid…
Fully Integrated Campaigns
A Rooks Agency fully integrated marketing campaign expands the digital campaign by adding offline advertising venues such as billboards, direct mail, and print publications. A full marketing campaign maximizes your advertising visibility for optimal brand saturation.
Marketing Minute: Google Ad Conversions
https://vimeo.com/372952379 If you’re in the home services industry, you’re most likely advertising on Google Ads. But how do you define success when it comes to…
Case Study: Gulf Coast Air Systems
Objective Increase PPC conversions while lowering both the cost per click and cost per conversion. Challenges During Florida’s hottest summer months, the local Google Ads…
Google Ads Audience Targeting
Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing…
Understanding Google Ad Conversion Tracking
When a user completes an action that you consider to be valuable, this action becomes a conversion. Google’s conversion tracking tool allows you to see…
Responsive Google Display Ads
Responsive display ads can be used in both standard display campaigns and smart display campaigns. These ads are adaptable and can change their design to…
5 Tips for Creating Effective Google Search Ads
You’ve set up your Google Ads account—but now what? How do you stand out from the crowd and beat your competitors on the search results…
Google Ads Bid Strategies
Cater to your campaign’s end goal through Google Ads’ different bid strategies. These options allow you to choose a strategy based off of an end…
Google Ads Location Targeting
In the same way that you can customize when your ads appear, you can control where they appear. Narrow down your geotargeting strategy to reach…
Google Ads Custom Scheduling
Google Ads gives its users the option of controlling exactly when ads appear. Whether you want your ads to appear anytime a customer searches, only…