5 Tips for Creating Effective Google Search Ads
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5 Tips for Creating Effective Google Search Ads

You’ve set up your Google Ads account—but now what? How do you stand out from the crowd and beat your competitors on the search results page? Check out these five, simple tips that can help you create extremely effective Google search ads. 1. Utilize different types of Google search ads. Google Ads currently uses three…

Google Ads Location Targeting
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Google Ads Location Targeting

In the same way that you can customize when your ads appear, you can control where they appear. Narrow down your geotargeting strategy to reach customers in certain countries, cities, counties, zip codes, or radiuses. Choosing where your ads are displayed is an important part of optimizing your campaigns, as you want to spend your…

Google Ads Custom Scheduling
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Google Ads Custom Scheduling

Google Ads gives its users the option of controlling exactly when ads appear. Whether you want your ads to appear anytime a customer searches, only during office hours, or on specific days of the week, ad scheduling makes it possible. Utilizing this scheduling tool can increase your conversion rate while dropping your average cost per…