NAP, Citations, and Domain Authority

What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency is when your company’s name, address, and phone number are listed the same way across the web. This includes the same information, as well as the same format over the…

Introduction to Google Ads

What is Google Ads? We don’t need to ask if you’ve heard of it. Since its creation in 1996, Google has become both a household name and the world’s number one search engine (SEJ). With over 90% of the search engine market share, it currently dominates the industry. Its immense footprint makes the digital empire…

Case Study: Authorized Benjamin Moore Retail Website Design

Objective Create a website that would primarily feature Benjamin Moore Paints as well as allow the retailer to supplement the paint offerings with wallpaper and paint sprayer products. The site needed to enhance Google Maps listings and have landing pages that would best support Google Adwords campaigns. Challenges As an authorized Benjamin Moore retailer the…

Case Study: Nissan Now

Objective Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign. Challenges Because Facebook has such a large active user base and Nissan has such a diverse product offering, our target could be defined as almost anyone who is over the age of 18. Launching…

Google Mobile Friendly Update

Today is the big day! Google is launching its new mobile friendly update. This new update is designed to ensure a better experience for users of mobile devices like cell phones. Why would Google do this? Well the short answer is that over 50% of all web browsing is now done on mobile phones. That…

Rooks Wins 2013 Telly Award

ROOKS ADVERTISING SELECTED A WINNER IN THE 34th ANNUAL TELLY AWARDS Sarasota, FL – 7/1/13 – The Telly Awards has named Rooks Advertising as a 2013 winner in the 34th Annual Telly Awards for their piece titled TheZoneComplex.com: Jump Hit Party. The Telly Awards honor the very best film & video productions, groundbreaking online video…