Key Google Ad Metrics
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Key Google Ad Metrics

There are many metrics to be aware of with Google Ads. While working with Google Ads, there are some metrics you will most likely use often. These metrics are simple, and will make a big difference in understanding your ad’s performance and how it is helping your business. Impression An impression is how often your…

NAP, Citations, and Domain Authority
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NAP, Citations, and Domain Authority

What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency is when your company’s name, address, and phone number are listed the same way across the web. This includes the same information, as well as the same format over the…