Key Google Ad Metrics

There are many metrics to be aware of with Google Ads. While working with Google Ads, there are some metrics you will most likely use often. These metrics are simple, and will make a big difference in understanding your ad’s performance and how it is helping your business. Impressions An impression is how often your…

NAP, Citations, and Domain Authority

What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency is when your company’s name, address, and phone number are listed the same way across the web. This includes the same information, as well as the same format over the…

Google Mobile Friendly Update

Today is the big day! Google is launching its new mobile friendly update. This new update is designed to ensure a better experience for users of mobile devices like cell phones. Why would Google do this? Well the short answer is that over 50% of all web browsing is now done on mobile phones. That…