Why Social Media Engagement Matter for Home Service Businesses?
In today’s digital world, homeowners rely on social media to find trusted home service providers. Whether it’s an HVAC company offering seasonal maintenance tips or a plumber showcasing a successful repair, businesses that prioritize social media engagement build stronger relationships and attract more leads.
But how do you engage homeowners effectively? Let’s explore proven social media strategies that work for HVAC, plumbing, roofing, and other home service businesses.
1. Share Educational and Entertaining Content
Scenario:
A homeowner notices their AC isn’t cooling properly. They check Facebook and see an HVAC company’s post: “Is your AC struggling in the summer heat? Check these 3 things before calling a technician!” with an engaging video. They watch, try the tips, and remember your business when they need professional help.
What to do:
Statistics:
54% of consumers want to see more video content from businesses, (according to HubSpot)
2. Use Interactive Content to Boost Engagement
Homeowners love engaging with content that invites participation. Polls, quizzes, and Q&A sessions encourage users to interact with your brand.
Scenario:
A roofing company posts a poll: “Which roofing material do you think lasts longer? A) Asphalt shingles B) Metal roofing C) Tile roofing.” Homeowners vote, and in the comments, the company provides expert insights.
What to do:
3. Use Interactive Content to Boost Engagement
People trust recommendations from real customers more than ads. Encouraging homeowners to share their experiences builds credibility.
Scenario:
A customer shares a photo of their newly installed HVAC system, tagging your business: “Huge shoutout to [Your Company] for keeping our home cool this summer! #BestHVACCompany”
What to do:
4. Post at the Right Time & Stay Consistent
Statistics:
The best times to post on Facebook for engagement are Tuesdays, Wednesdays, and Fridays between 9 AM – 1 PM (According to Sprout Social).
What to do:
Final Thoughts
Social media engagement isn’t just about posting – it’s about creating value, sparking conversations, and building trust. By using these social media strategies, home service businesses can connect with homeowners, generate leads, and stand out from competitors.
Want to grow your home services business? Our experts in home services marketing specialize in SEO, voice search optimization, and digital advertising. Let’s boost your visibility – get in touch now!”Are you ready to improve your social media engagement? Contact Rooks Advertising Agency for expert social media marketing and social media management solutions! We provide a FREE digital marketing analysis.
