INCREASING YOUR WEBSITE VISIBILITY ON SEARCH ENGINES
GETTING YOUR SITE TO THE TOP OF GOOGLE’S SEARCH RESULTS
WHAT IS SEO?
Search engine optimization is the process of improving the visibility of a website in search engines through the “natural” or unpaid (or “organic” or algorithmic ) search results. Google uses a very complex algorithm to deliver the most valuable web content to users. It consists of two parts:
Rooks Agency team has expert knowledge of the Google ranking algorithm and uses the best strategy and industry-approved tools to get your website ranked high by Google. Why it is important? A study reported that 91.5% of Google traffic stays on the first page, and only 4.8% of users click through to the second page of a search!
Achieving the highest ranking on search engines isn’t an easy task. Make your move and partner with Rook Agency, your SEO professionals!
COMMON SEO STRATEGIES
Search engine optimization falls under two main categories: On-site SEO and Off-site SEO
On-site (On-page) SEO includes:
Off-site (Off-page) SEO
The Off-site SEO strategies apply to anything you do off your website to improve your search engine rank. This covers things like your website’s popularity, relevance, authority, and reputation:
LOCAL SEO SERVICES
According to the study, 46% of total Google searches are local. The words ‘near me’ in the search query allow Google to find a nearby service. With the explosion of GPS, mapping, and voice-enabled smartphones, local search becomes more and more important for service-oriented businesses. 76% of local searches lead to a business contact within 24 hours.
Rooks Agency uses the best practices to ensure that your business appears at the top of the Google local listing. They include:
These local SEO strategies ensure your online visibility in your area and allow you to outrank your local competitors.
COMPREHENSIVE SEO PROCESS
The Rooks Agency’s digital team uses its 10+ years of experience in search engine optimization to implement a proven and comprehensive SEO strategy for each of our clients.
The Triple-A Process:
ANALYZE • ACT• ADAPT
1. ANALYZE: Know thyself and thy competition
A quality SEO strategy relies on a concise understanding of the words and phrases your potential clients are searching for. The first step to building a solid strategy foundation is the discovery and organization of these terms. Through a combination of keyword planning tools and our proprietary software, our team will create a comprehensive list of the most relevant words and phrases. We refer to this list throughout the entire SEO process.
Digital Search Results Audit
After determining what your potential customers are searching for, you need to find out where you rank. Using specialized software, our team will run a comprehensive report determining where your website currently ranks on the search results page. This allows us to constantly check your business’s progress as it climbs its way to the top.
To beat your competition, you have to understand their strategy. Using the same auditing process, we analyze your competitors to better understand their SEO strengths and weaknesses. Our team uses this data to create a plan of success that covers all the bases. SEO is a continually moving target. Knowing your competitors is one of the many ways to ensure success.
2. ACT: Knowledge is only potential power. Real power is found in action.
One of your website’s core SEO components is its technical ability to deliver content. Our team increases overall site speed, resolves broken links, and optimizes images for web indexing. Plus, now that cell phones are at the top among preferred devices, it’s imperative that your website delivers fast and reliable content in a mobile-responsive way. We structure your site in a way that works with any phone or tablet.
Online directories are among the top sources for finding websites on Google. While Google has its own directory through Google Maps, it also relies on a multitude of third-party directories to establish domain authority. With over 100 relevant directories on the web, it’s essential to keep your listings consistent. The Rooks Agency team uses specialized software to scan the web for your business’s current listings. We then ensure your name, address, and phone number (NAP) are the same across all platforms, increasing your site’s credibility.
Just like a brick-and-mortar store, your website needs to have an efficient layout. A user’s ability to navigate your website is important to both your customer and Google. Site structure tells Google what your site is about and how to direct your potential client to the “right department”. The Rooks Agency will analyze your site and create a plan that includes organized navigation, cornerstone pages, and efficient internal link building. This creates a site Google loves as well as a pleasant experience for your customer.
Now that your website has a solid foundation, you need to add great content. Our team focuses on implementing a calculated combination of customer-friendly and SEO-optimized content. Through quality text, compelling imagery, and accessible calls-to-action, we show potential customers what you do and why you do it best.
3. ADAPT: Your competition is always getting better. You should too.
After executing your custom SEO strategy, our team will continually revisit and analyze your website to track its progress. Using state-of-the-art tools, we analyze the effectiveness of our efforts and adapt our game plan accordingly.
Our ability to respond to the ever-changing algorithms ensures that you not only secure an excellent search engine rank but that you stay there.
RECENT BLOG POSTS ON SEO
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COMMON SEO TERMS & DEFINITIONS
Cache & Crawl Efficiency
Crawling is one of Google’s main priorities when it comes to your SEO rank. Making your site easy to crawl ensures discovery of high-quality content, optimized metadata, linking strategy, and all other SEO pursuits implemented on your site. Crawl efficiency is how seamlessly Google’s bots are able to crawl all the pages on your site. A cache stores copies of the images, HTML documents, and other elements that make up your website. Cache efficiency allows users visiting your site to access its elements quickly.
Site Speed Optimization
Not only does website speed affect your customers’ experience — Google cares too. The faster your site loads, the better rank you have with Google, both organically and when you pay for ads.
Properly sizing and naming your images affects your search rank, site speed, and relevancy.
404 Error Management
404 Error Messages
A 404 error message indicates that the specific web page you’re trying to access can’t be reached. This happens with URL and website changes, page deletion, etc. We make sure this doesn’t happen and that your site never leads a customer to a dead end.
Broken Link Checks
Similar to 404 errors, broken links happen when URLs are changed or web pages are removed. We regularly check for broken links and make sure that every time your customer clicks on your site, they end up at the right place.
Web syndication is the process in which content on your site is distributed around other receiving sites. For example, we’ll regularly share your most recently added content, blogs, and news to other places, such as your social media accounts and Google My Business account.
Site Structure Optimization
Your website’s structure refers to how the website is set up, i.e. how individual subpages are linked to one another. It is particularly important that crawlers can find all subpages quickly and easily, especially when websites have a large number of subpages.
Metadata determines what search engines display when your site shows up on a search results page. Each page on your website needs keyword-focused, manually-specified metadata to make your site more relevant and increase your search rank.
Website indexing is a way that search engines, like Google, organize and categorize your site’s data. When crawlers find a webpage, Google’s system renders the content of the page, just as a browser does. They take note of key signals — like keywords — and keep track of it in their search index. We make sure your site is regularly indexed and up to date in Google’s system.
After analyzing your business and website, as well as researching which keywords are searched the most often on Google, we’ll create a comprehensive keyword strategy to implement on your website and throughout newly posted content.
Keyword-Specific Content Curation
Whether it’s website copy, blogs, or social media posts, we’ll include your top keywords in everything we create.
2 Blogs per Month
Our expert copywriters will provide two, relevant blog posts per month. We’ll post them to your site and make sure to share them to Google and social media.