What is NAP?
You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency is when your company’s name, address, and phone number are listed the same way across the web. This includes the same information, as well as the same format over the platforms. It is important to remember your business’s website, as well as social media platforms, and listings in directories. There are many places you could have its information listed, and over the course of a business’s life, there could have been many different people listing its information, so it is important to make sure the information is presented consistently.
This can be as general as the name of the company, (ABC AC vs. ABC Air Conditioning, for example) and as specific to the details in the address and phone number. This means if one platform lists the address as 3536 Main Street and another platform lists it as 3536 Main St., the address is considered inconsistent. If your phone number is listed as (941) 123- 4567 it cannot be listed as 941.123.4567 somewhere else. The details are very important when it comes to NAP.
Why is NAP important?
If your websites are listed inconsistently, users can get confused and don’t know how trustworthy your business is. They could be more likely to go to a different, more consistently presented business. Search engines also think this way. If one business is consistent in their listing, the search engine is more likely to trust them, and therefore list them first. Google takes this information into account when someone is searching for something. For example, if somebody searches, “air conditioning repair Bradenton” it is more likely that your company is going to get featured at the top of the results if your name, address, and phone number are all consistently presented.
What is a citation?
An instance where a business’s name, address, and phone number is listed is a citation. Whether it is on Facebook, Google My Business, or Instagram, it is all a citation. The more accurate citations you have, the higher domain authority you have.
What is Domain Authority?
A business wants to have a high domain authority because the higher domain authority you have, the more likely you are to receive web traffic. There are many pieces to the puzzle that all have an effect on one another.