Case Study: The People’s Plumber

Objective

Launch a complete branding package and digital campaign for The People’s Plumber.

Challenges:

The business did not have an existing website, logos, or marketing materials. The client wanted a “shiny metal” look integrated throughout all of the marketing materials, including the website. In addition, the client wanted to receive appointment requests from the website. Creating a mobile responsive website was also a top priority.

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Solution

Our team generated a variety of design drafts to incorporate a metal look and feel. The website layout was organized to provide a clear and concise overview of all the company’s services.

Using WordPress, the industry-standard website software, the client can login to perform basic content edits via an easy to use web-based interface. Plugin software helps optimize the website content for search engines like Google. The website’s content layout is both user-friendly and mobile-friendly. Contact forms allow potential plumbing clients to email appointment requests. A specials page helps promote lead conversion as well as providing a landing page for Pay-For-Click campaigns such as Google Adwords.

Result

The outcome was a mobile responsive, organized, and informative website that communicates product information clearly and allows the user to customize the services based on their needs.

Thank you to David Rooks and the Rooks Agency team for listening to our requests and creating a very professional website. The design and functionality are quite effective in satisfying our business needs. We will call upon Rooks Agency to produce our future marketing materials. Thanks again! – Dave Dalhquist
The People’s Plumber

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