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Case Studies General Marketing Website Design

Case Study: Authorized Benjamin Moore Retail Website Design

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Objective

Create a website that would primarily feature Benjamin Moore Paints as well as allow the retailer to supplement the paint offerings with wallpaper and paint sprayer products. The site needed to enhance Google Maps listings and have landing pages that would best support Google Adwords campaigns.

Challenges

As an authorized Benjamin Moore retailer the clients primary focus was the Benjamin Moore paint line. However, the store also provides other wall covering items and paint sprayers for both residential and commercial use. All of these product offerings need to be supported with Google Adwords campaigns and separate landing pages needed to be created so that each digital ad would direct potential customers to a page that matched their search.

Solution

Utilizing a parallax design, an attractive website was created to support not only the Benjamin Moore products but also the ancillary products. Individual categories were created to allow continued expansion of the product offerings as his business continued to grow. “Live Link” map listings were implemented to make sure that the site was linked and associated to multiple locations.

Result

The outcome was a mobile responsive, organized, and informative website that communicates product information clearly and allows the user to customize the services based on their needs.