Explore how Rooks Agency transformed an authorized Benjamin Moore retail store website, well-optimized for SEO and Google Ads Campaigns to attract customers and boost sales.
Objective
Create a retail store website that would primarily feature Benjamin Moore Paints as well as allow the retailer to supplement the paint offerings with wallpaper and paint sprayer products. The site needed to enhance Google Maps listings and have landing pages that would best support Google Ads campaigns.
Challenges
As an authorized Benjamin Moore retailer the clients primary focus was the Benjamin Moore paint line. However, the store also provides other wall covering items and paint sprayers for both residential and commercial use. All of these product offerings need to be supported with Google Ads campaigns and separate landing pages needed to be created so that each digital ad would direct potential customers to a page that matched their search.
Solution
Out team utilized a parallax design to create an attractive website that supports not only the Benjamin Moore products but also the ancillary products. We created individual categories to allow continued expansion of the product offerings as the business continued to grow. We implemented ‘Live Link’ map listings to ensure that the site was linked and associated with multiple locations.
Result
The outcome was a mobile responsive, organized, and informative website that communicates product information clearly and allows the user to customize the services based on their needs.
Ready to enhance your retail store website like Benjamin Moore? Contact us today and let’s elevate your online presence together!
