Case Study: Child Protection Center, Inc. Sarasota

The objective was to launch the Child Protection Center’s website on a platform that allows the CPC team to make content edits. Their website needed to be user-friendly and offer a backend platform that was simple and easy to use.

Case Study: Gulf Coast Air Systems

Objective Increase PPC conversions while lowering both the cost per click and cost per conversion. Challenges During Florida’s hottest summer months, the local Google Ads competition for AC companies can be tough to go up against. The more businesses bidding on the same keywords in the same geographical area, the higher your cost per click…

Responsive Google Display Ads

Responsive display ads can be used in both standard display campaigns and smart display campaigns. These ads are adaptable and can change their design to fit into just about any online ad space. They’re also asset-based, meaning Google takes the content and copy that you supply and combines them, with user experience in mind, to…

Key Google Ad Metrics

There are many metrics to be aware of with Google Ads. While working with Google Ads, there are some metrics you will most likely use often. These metrics are simple, and will make a big difference in understanding your ad’s performance and how it is helping your business. Impressions An impression is how often your…

Case Study: The People’s Plumber

Objective Launch a complete branding package and digital campaign for The People’s Plumber. Challenges: The business did not have an existing website, logos, or marketing materials. The client wanted a “shiny metal” look integrated throughout all of the marketing materials, including the website. In addition, the client wanted to receive appointment requests from the website.…

NAP, Citations, and Domain Authority

What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency is when your company’s name, address, and phone number are listed the same way across the web. This includes the same information, as well as the same format over the…