STAY CONNECTED WITH PEOPLE
BROADENING CONNECTIONS. BUILDING RELATIONSHIPS. INCREASING VISIBILITY
Organic social media (or unpaid social media management) allows companies to connect with a broad audience and engage potential customers on a regular basis. Our social media team is ready to post regular content and engage with your audience in a way that makes you stand out to your market.
WHAT IS ORGANIC SOCIAL MEDIA?
Organic social media is anything posted to a social media platform without paid promotion. Overall, it is the use of the free services and tools that each social media platform provides to its users. When you simply post to your business’s page or story without putting any money behind it, you’re creating an organic post.
Plus, organic social media actions include likes, comments, shares, or direct messages between a brand and a consumer. All of these things impact your business’s overall brand awareness, reputation, and marketing process. While different from other forms of advertising, organic social media use is imperative in today’s digital world.
WHY USE ORGANIC SOCIAL MARKETING?
Despite the constant pressure from social networks to spend money on advertising, it’s extremely important to understand that both organic and paid social media efforts are needed to be successful. You can reach your target audience more effectively by utilizing both forms of marketing.
Staying connected with your customers is imperative. 66% of Facebook users say they like or follow a brand on the platform. If you’re not currently taking advantage of organic engagement through Facebook, you’re missing out on a huge opportunity to build up your brand’s reputation within your community.
Through organic social media, you can create a community of loyal followers and customers. Posting relevant content and interacting with users who interact with your brand allows you to put your best foot forward and display your true values and culture to consumers.
KEEP YOUR AUDIENCE ENGAGED
Social media is all about interaction. To keep your online audience engaged, you’ll need to establish what kind of value you’ll bring when people follow along with your content. In other words – what makes your social account different, and why should people pay attention? It’s important to ask yourself, “What value am I providing for my online community? And is it something that competitors can compete with?”
Our agency is trained in identifying exactly what unique value proposition your business can bring to the table. We take this into consideration when managing your social media accounts in order to bring in new fans and make sure they stay connected over time.
INTERACT WITH YOUR FANS
Social media makes it easy to stay connected to your customers. Through relevant content, compelling imagery, like and comment features, and direct messaging, you can make your fanbase feel like they’re part of your community. This not only promotes a positive brand image, but can increase sales and word-of-mouth recommendations.
Additionally, responding to questions and complaints online is extremely important when it comes to social media management. We take this job off of your hands, and our team takes managing your online reputation very seriously. We show your customers that your business genuinely cares by responding to their comments and addressing their questions about your products or services, all in a timely manner.
WHY CHOOSE ROOKS AGENCY?
With the use of technology constantly increasing, we see that social media is always changing. Consequently, it can be difficult to keep up with current social media terminology and best practices. But don’t worry – we’ve got you covered.
Our team of organic social social media experts specializes in organic social media management. We’re ready to create a social strategy that’s uniquely tailored to your business and products. With over a decade of advertising experience, we’re confident that we can manage your brand’s reputation and overall message on all social media platforms.
It’s imperative to our agency that we consistently stay up-to-date on the latest social media trends. When you work with us, you can count on an educated team to manage and optimize your profile and accounts, providing you with regular reports on progress and engagement.
RECENT BLOG POSTS ON ORGANIC SOCIAL MEDIA MANAGEMENT
Case Study: RipTide Car Wash Event Promotion
Reputation Management: Build, Repair, Protect
Fully Integrated Campaigns
COMMON SOCIAL MEDIA TERMS & DEFINITIONS
We will post relevant photos, articles, and any current specials to your pages, on average of 3 times per week. This regular posting will allow your followers to routinely see posts that are relevant to your page.
Hashtags connect people to something they are interested in. This can help someone find your business and become a loyal customer. We research the relevant hashtags in your industry and include them in the appropriate posts. In the ever-changing digital world, our research and application keeps you in touch and up-to-date.
Our team creates relevant content for your business. We take your brand and desires into consideration and create content for your social platforms. From gorgeous photography to blog posts, we can help to create compelling content that is customized for your business.
Social Media Representation
When someone reaches out to a business on social media, they expect a timely response – some even within a day! This can be a large, daunting task, as your page could get over 100 notifications seeking a response every day. Let us take this off your plate. Our team of social media experts will respond to comments quickly and efficiently.
One of the greatest perks of social media is connecting with others who have similar interests. We will like and engage with similar pages to help grow your page’s following. This is a quick, organic way to help grow your following. We spend time liking posts, commenting, and following other pages of those similar to your business.
You work hard to put on great events for your clients. Don’t waste that effort with poor photos that don’t represent your business. Our photography team will attend significant events and take professional photos for social media. We go the extra mile to capture great shots so that you can focus on what matters most to your business – your customers.
Professional Photo Retouching
We will polish your images using industry-standard editing software for a professional finish that makes your online content shine. Our editing experts stay up to date on image trends and rendering processes to keep your image fresh and appropriate for your industry.
You work hard to bring the highest quality to market. And to potential customers, image matters. Let our professional team of photographers capture your best showroom and product photos. These images will look great in digital and traditional media, and our social team will share your stunning photos on your social media platforms.
At Rooks Agency, we freely share our assets with our clients. When we photograph your events, your products, your showroom, and your staff, we will gladly provide you with the images.
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