ROOKS AGENCY, YOUR SOCIAL MARKETING PARTNER
REACH YOUR TARGET AUDIENCE FOR LESS
If you’re not utilizing social media marketing, you’re missing out on a massive marketing opportunity. Social media is more than just a tool to engage with your audience. Social platforms have evolved into some of the largest advertising spaces in the market. Let’s take advantage of that.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing started out as organic publishing.
Businesses shared content to social media platforms to generate more website traffic and, in turn, more sales. But as the digital world grew larger, social media marketing grew with it.
Now, social media has become much more than just a place to share content.
Today, it includes the process of paying to display ads or sponsored messages on social media platforms. These platforms include Facebook, Twitter, Instagram, and YouTube – just to name a few.
Branded posts, pay-per-click advertising, and display ads are all examples of paid social media marketing. This method gives you the opportunity to build your brand, drive website traffic, and increase sales.
HOW DOES SOCIAL MEDIA MARKETING WORK?
A solid social media strategy involves many moving parts. Using each platform’s native tools, you can create, schedule, and post ads that reach your intended target market. This means that your strategy may look different depending on the platform in use.
Each platform is unique.
Understanding the differences between social media channels is crucial for your success. For example, Instagram puts a heavy focus on visual content. Twitter, on the other hand, offers short-form snippets of text. And we can’t forget Facebook – it offers multiple options to combine photos, videos, and text in creative ways.
This means that each platform has its own advantage. The key to perfecting your social media strategy is to fully grasp each channel’s marketing benefits. Luckily, our team members are experts in their field. They stay up-to-date on the latest social media trends so that you can always expect the best from us.
WHY USE IT?
First and foremost, your customers are using social media. It’s time you meet them there.
As of 2020, active social media users have reached over 3 billion, and around 70% of the U.S. population has at least one social account. Plus, over 50% of social browsers use social media to research products and services. This makes it the perfect place to advertise your business.
Through each platform’s advertising tools, you can narrow down your target audience to one that best suits your goals. Specify your settings to create the ideal audience – one based on demographics, geographic location, interests, and more.
Similarly, you can create custom audiences. Based on customer lists, these are made from information you’ve previously collected from your customers (such as email and phone number). Using a matching process, you can directly advertise to your current customers’ profiles. In short, social media is the perfect way to get your message in front of the right people – with no hassle.
Additionally, it increases your brand awareness. Improve your company’s overall visibility and brand recognition by engaging with your customers online.
Did you know that 71% of consumers who have had a positive online service experience with a brand are likely to recommend it to others? Let’s take advantage of that!
WE ARE READY TO HELP
Our team of experts is ready to revamp your social strategy. We make sure to stay on top of the latest social media trends, and our goal is to drive more leads to your website.
You can count on us to review your social media marketing campaigns on a regular basis. Plus, we’ll keep you updated through detailed performance reports. We keep an eye on every strategy we deploy, and we optimize your ads every step of the way. No matter the platform, we’ve got it handled.
Are you ready to make your move? Contact us today to learn more about using social media to increase sales.
RECENT BLOG POSTS ON PAID SOCIAL MEDIA MARKETING
COMMON TERMS & DEFINITIONS
Your business is unique. It needs a customized campaign strategy to make the most of your budget. Our marketing team considers audience size, budget, and campaign goals to create a strategy tailored to your business needs.
Our team reviews social media marketing trends, sales goals, and audience demographics to create ads that have an impact on your customers. Our goal is to “stop the scroll” and create content that causes users to pause their browsing and take action for your business.
Demographic targeting is not a one-size-fits-all formula. Our team listens to what you know about your audience and the people you would like to reach and combines that data with market research and our own testing to find the ideal target audience for your social media ads.
Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and it increases the efficiency of your ads.
We will provide you with detailed reports on the results and progress of your social media marketing campaigns. These are sent out on a monthly basis.
With retargeting, we can advertise to people who have already shown an interest in your product and have visited your website.
We use A/B testing to see which text combinations are the most effective. By reviewing click-through-rates and impressions, we improve your ads to perform at their best.
Gain more attention through advanced ad types and imagery. We add depth to your marketing through collection or lead generation ads, as well as through the use of video.
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