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PROMOTING CONTRACTORS’ BUSINESS

GENERAL CONTRACTORS MARKETING: IN CHARGE OF SUCCESS

Are you ready for more leads and more signed contracts? We take an integrated approach at Rooks Agency to help general contractors grow their business.

GENERAL CONTRACTORS MARKETING SERVICES

Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads

Our agency focuses on obtaining solid leads that consistently turn into booked clients for our general contracting companies. Through extensive research and proven experience in digital marketing, we utilize best practices to help take your general contracting business to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.

Ready to put your best foot forward? Rooks Agency is here to help.

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CONTENT MARKETING

Conversion rates are 6x higher for companies that utilize content marketing

The role that digital marketing plays in the success of general contractors marketing cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media use are all important aspects to growing your company.

Did you know that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide? Or that 97% of people go online to find local services?

The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your general contracting business.

GENERAL CONTRACTING MARKETING PLAN

WE OFFER THE FOLLOWING SERVICES TO OUR CLIENTS:

SEARCH ENGINE OPTIMIZATION

ELEVATING YOUR SITE TO THE TOP OF SEARCH RESULTS

When individuals seek general contracting services, they turn to Google. This is where search engine optimization becomes paramount. To attract new clients, your website must rank prominently in search engine results. At Rooks Agency, we specialize in digital marketing for the construction industry, ensuring your contracting business stands out by optimizing it with the most effective construction-related search terms and keywords.

WEBSITE DESIGN/REDESIGN

DEVELOPING WEBSITES THAT CONVERT

An effective contracting website design does more than just enhance your company’s appearance; it boosts its visibility in local search results. Our team crafts your contracting website to be visually appealing, mobile-friendly, and optimized for lead generation. Collaborating closely with our SEO experts, our designers create a user-friendly site that attracts customers and maximizes opportunities for exposure to your target audience.

SOCIAL MEDIA MANAGEMENT

DRIVING TRAFFIC TO YOUR WEBSITE

Don’t squander resources targeting the wrong audience. Our social media marketing team harnesses your website traffic, customer databases, and social media engagement to cultivate a highly targeted audience actively seeking your services. Effective social media engagement not only fosters customer loyalty but also generates new leads. Moreover, maintaining a strong social media presence can positively impact your search ranking, underscoring the importance of our integrated social media and SEO strategies.

PAY-PER-CLICK (PPC) MARKETING

TARGETED ADS THAT GENERATE LEADS & CONVERSIONS

For general contracting companies seeking timely exposure to the right audience, pay-per-click (PPC) marketing is indispensable. Google Ads offers unparalleled targeting and control over online ad spend. By leveraging these tools, we help you reach your ideal market, resulting in increased revenue for your business. As proud Google Partners, we specialize in construction industry search engine marketing.

REPUTATION MANAGEMENT

PROTECTING YOUR BRAND

Through dedicated reputation management, we ensure your business always maintains a positive online presence. Handling online reviews can be daunting, but we’re here to manage them for you. Cultivating trust within your customer base and community not only enhances your reputation but also drives business growth. Our team works to showcase your brand in a manner that fosters positive perception and promotes your services.

TRADITIONAL HVAC MARKETING FOR GENERAL CONTRACTORS

PRINT MEDIA. VIDEO PRODUCTION. DIRECT MAIL

Traditional marketing remains relevant in today’s digital age. From direct mail campaigns to TV audio, and video production, our traditional marketing services offer diverse options to elevate your business. We empower you to stay connected with your customers and community through strategic use of traditional media, complementing our digital marketing efforts for comprehensive brand

SUCCESS STORY

CASE STUDY: AMERICAN OUTDOOR CABINETS
REDESIGNING AN E-COMMERCE WEBSITE

OBJECTIVES

Redesign OutdoorCabinets.com without changing the preferred platform (Shopify).

CHALLENGES

Create a website that will serve as a digital storefront to the public as well as offer a login-required section to serve a separate experience for a subset market (contractors).

SOLUTION

Although Shopify is a highly “templated” platform, American Outdoor Cabinets knew what their clients needed and they requested a specific user experience. They had been told by other agencies that their requests were impossible, but our development team is experienced in multiple online platforms and was able to develop a customized solution within the Shopify platform that American Outdoor Cabinets preferred. Our content creation team photographed multiple on-site examples and generated fresh content for the website’s new look.

RESULT

OutdoorCabinets.com is now a mobile-friendly, optimized website that provides both an attractive display for the client’s work and an e-commerce interface in one integrated design.

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Get You Free Marketing Analysis!

Ready to take your marketing to the next level? Request a free, no-obligation marketing analysis from Rooks Agency today. Our team of experts will provide you with a comprehensive report tailored to your business, highlighting opportunities for growth and success. Don’t miss out, get started now!

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