GENERAL
CONTRACTING
MARKETING
SERVICES
General Contracting
Marketing
Services
PROMOTING CONTRACTORS’ BUSINESS
GENERAL CONTRACTING MARKETING: IN CHARGE OF SUCCESS
Are you ready for more leads and more signed contracts? We take an integrated approach at Rooks Agency to help general contractors grow their business.
GENERAL CONTRACTING MARKETING SERVICES
Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads
Our agency focuses on obtaining solid leads that consistently turn into booked clients for our general contracting companies. Through extensive research and proven experience in digital marketing, we utilize best practices to help take your general contracting business to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.
Ready to put your best foot forward? Rooks Agency is here to help.
CONTENT MARKETING
Conversion rates are 6x higher for companies that utilize content marketing
The role that digital marketing plays in the success of your general contracting business cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media use are all important aspects to growing your company.
Did you know that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide? Or that 97% of people go online to find local services?
The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your general contracting business.
GENERAL CONTRACTING MARKETING PLAN
WE OFFER THE FOLLOWING SERVICES TO OUR CLIENTS:
SEARCH ENGINE OPTIMIZATION
GETTING YOUR SITE TO THE TOP OF THE SEARCH RESULTS
Let’s face it: when someone needs something, they turn to Google. That’s where search engine optimization comes in. To generate new business, your website needs to appear in the first pages of search engine results. At Rooks Agency, we specialize in digital marketing and stay up to date on the highest-converting search terms and keywords. Our SEO team optimizes your website to make sure your business is the first thing potential clients see when they search for local services.
WEBSITE DESIGN/REDESIGN
TURNING YOUR WEBSITE INTO LEAD-GENERATING MACHINE
A strong website design won’t just make your business look good – it will help your office rank higher in local search results. Our team will design your small business’s website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.
SOCIAL MEDIA MANAGEMENT
PROMOTING YOUR BRAND. BRINGING TRAFFIC TO YOUR SITE
Don’t waste money by targeting the wrong audience. Our social media marketing team knows how to use your website traffic, customer databases, and Facebook page engagement to build a highly targeted audience of people who are looking for your business. Social media use can retain your current customers at a higher rate while also generating new business. Did you know that social media presence can affect your search rank? That’s why our social media team regularly combines social media and SEO strategies to ensure we’re not wasting any valuable opportunities.
PAY-PER-CLICK (PPC) MARKETING
PRECISELY TARGETED ADS THAT GENERATE CONVERSION
Pay-per-click (PPC) marketing is a must for any small business that wants to make sure they’re getting in front of the right people at exactly the right time. Google Ads offers a robust client interface that provides advertisers with the incredible ability to target and control their online advertising spend. These tools can help target your ideal market and ultimately bring in more income for your business. We’re a proud Google Partner, and our team specializes in search engine marketing.
REPUTATION MANAGEMENT
SHAPING A CUSTOMER PERCEPTION OF YOUR HVAC BRAND
Through dedicated reputation management, we make sure you always have your best foot forward. Monitoring and responding to online reviews can feel like a daunting process, and we’re here to take care of it for you. When you gain trust with your customers and community, you gain business. Our team will help you display your brand in a way that positively promotes you and your services.
TRADITIONAL HVAC MARKETING
TV & VIDEO PRODUCTION. PRINT MEDIA. DIRECT MAIL
Traditional marketing isn’t dead yet. From direct mail campaigns to TV production, we offer traditional marketing services that can push your business forward. We give our clients unlimited options to stay connected to their customers and their community, and sometimes that means going back to our marketing roots through the use of traditional media.
SUCCESS STORY
CASE STUDY: AMERICAN OUTDOOR CABINETS
REDESIGNING AN E-COMMERCE WEBSITE
OBJECTIVES
Redesign OutdoorCabinets.com without changing the preferred platform (Shopify).
CHALLENGES
Create a website that will serve as a digital storefront to the public as well as offer a login-required section to serve a separate experience for a subset market (contractors).
SOLUTION
Although Shopify is a highly “templated” platform, American Outdoor Cabinets knew what their clients needed and they requested a specific user experience. They had been told by other agencies that their requests were impossible, but our development team is experienced in multiple online platforms and was able to develop a customized solution within the Shopify platform that American Outdoor Cabinets preferred. Our content creation team photographed multiple on-site examples and generated fresh content for the website’s new look.
RESULT
OutdoorCabinets.com is now a mobile-friendly, optimized website that provides both an attractive display for the client’s work and an e-commerce interface in one integrated design.
RECENT BLOG POST
Case Study: Deal of the Day – Marketing for Dealerships
Reputation Management: Build, Repair, Protect
Fully Integrated Campaigns
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