HVAC Marketing
Services
HVAC MARKETING
SERVICES
HVAC MARKETING EXPERTS
MARKETING IN CHARGE OF SUCCESS
Implementing Proven HVAC Advertising Strategies
Looking for an expert in HVAC contractor marketing services? Ready for more leads and service calls? At Rooks Agency, we take an integrated approach to helping HVAC companies grow their business. Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads.
Our agency focuses on obtaining solid leads that consistently turn into booked jobs for our HVAC companies. Through extensive research and proven experience in HVAC digital marketing, we utilize best practices to help take your HVAC company to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.
Ready to put your best foot forward? Rooks Agency is here to help.
WHAT OUR CLIENTS SAY
ABOUT OUR HVAC MARKETING SERVICES
Owner
Gulf Coast Air Systems
Engaging the Rooks Agency as our marketing partner has been one of our best investments. We struggled for years with our website, but their digital team has done an outstanding job enhancing our online visibility. They are our go-to source for all of our marketing needs, and their hands-on approach has greatly increased our leads from the website. We would highly recommend them.
Owner
Essential Air Conditioning
Never had such an outstanding experience. Everything works like magic. Try it out.
Owner
Elite Air Incorporated
Easy for anyone to use, you can just build whatever you want and it works perfectly.
Owner
AC Warehouse
Easy for anyone to use, you can just build whatever you want and it works perfectly.
Owner
Airrific Air Conditioning & Heating
Easy for anyone to use, you can just build whatever you want and it works perfectly.
“Engaging the Rooks Agency as our marketing partner has been one of our best investments. We struggled for years with our website, but their digital team has done an outstanding job enhancing our online visibility. They are our go-to source for all of our marketing needs, and their hands-on approach has greatly increased our leads from the website. We would highly recommend them.”
Bob Cochell,
Gulf Coast Air Systems
Owner
HVAC CONTRACTOR MARKETING SERVICES: PROCESS
SEEING THE BIGGER PICTURE OF YOUR BUSINESS
Multiple HVAC Advertising channels such as website, local Search Engine Optimization, paid advertising, social media advertising, are closely related and form the joint forces that lead your HVAC company to success. With more than a decade of HVAC marketing experience, we have a deep knowledge of the AC and Heating industry to advertise major services you provide, the parts of the bigger picture of your business structure:
A good understanding of your services structure allows us to create a comprehensive HVAC marketing plan.
HVAC FULL-SERVICE MARKETING PLAN
GENERATING LEADS. INCREASING CONVERSION. PROMOTING YOUR BUSINESS
SEARCH ENGINE OPTIMIZATION
GETTING YOUR SITE TO THE TOP OF THE SEARCH RESULTS
We use our expert knowledge and proven tools to optimize your website for the keywords that have the highest search volumes and low competition. These strategies result in a higher search engine ranking and increased website traffic.
Let’s face it: when someone needs to hire an HVAC technician, they turn to Google. That’s where search engine optimization comes in. To generate new business, your website needs to appear in the first pages of search engine results. At Rooks Agency, we specialize in HVAC digital marketing and stay up to date on the highest-converting HVAC search terms and keywords. Our SEO team optimizes your website to make sure your business is the first thing potential customers see when they search for HVAC repair, installation, or service.
WEBSITE DESIGN/REDESIGN
TURNING YOUR WEBSITE INTO LEAD-GENERATING MACHINE
We create a website architecture that reflects your offers and provides a perfect landing page for each advertised service. The first step in the process is to learn what is your unique selling point, something you do that your competitors don’t offer. We emphasize these offers through the website.
A strong HVAC website design won’t just make your company look good – it will help your company rank higher in local search results. Our team will design your HVAC website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.
SOCIAL MEDIA MARKETING
PROMOTING YOUR BRAND. BRINGING TRAFFIC TO YOUR SITE
Don’t waste money by targeting the wrong audience. Our HVAC social media marketing team knows how to use your website traffic, customer databases, and Social Networking page engagement to build a highly targeted audience of people who are looking for your business. Social media publishing can retain your current customers at a higher rate while also generating new business.
Did you know that social media presence can affect your search rank? That’s why our social media team regularly combines social media and SEO strategies to ensure we’re not wasting any valuable opportunities.
PAY-PER-CLICK (PPC) MARKETING
PRECISELY TARGETED ADS THAT GENERATE CONVERSION
Pay-per-click (PPC) marketing is a must for any HVAC business that wants to make sure they’re getting in front of the right people at exactly the right time.
The Paid advertising campaigns are also structured based on HVAC services, for example, the “AC repair” campaign or “Heating Services” campaign. We can effectively change the budget allocated to each campaign based on service location or seasonality. For example, we can give a boost to the “AC Repair” campaign during the summer borrowing money from the “Heating” campaign. These strategies lead to conversions growth and a higher return on investment.
Google Ads offers a robust client interface that provides advertisers with the incredible ability to target and control their online advertising spend. These tools can help target your ideal market and ultimately bring in more income for your business. We’re a proud Google Partner, and our team specializes in HVAC search engine marketing.
REPUTATION MANAGEMENT
SHAPING A CUSTOMER PERCEPTION OF YOUR HVAC BRAND
Through dedicated HVAC reputation management, we make sure you always have your best foot forward. Monitoring and responding to online reviews can feel like a daunting process, and we’re here to take care of it for you.
Our experts will help your business to gain a positive reputation by:
– emphasizing the way your HVAC company is distinguish from your competitors
– monitoring your brand and your services perceptions
– communicating your brand image
– minimizing a risk of negative perception of your business
When you gain trust with your customers and community, you gain business. In fact, companies with better reputations do better financially. Our experts will help to display your brand in a way that positively promotes you and your services.
TRADITIONAL HVAC MARKETING
TV & VIDEO PRODUCTION. PRINT MEDIA. DIRECT MAIL
Traditional marketing isn’t dead yet. From direct mail campaigns to TV production, we offer traditional HVAC marketing services that can push your business forward. We give our clients unlimited options to stay connected to their customers and their community, and sometimes that means going back to our marketing roots through the use of traditional media.
SMART HVAC MARKETING STRATEGIES
97% OF ALL SEARCHES TARGET LOCAL SERVICES
The role that digital marketing plays in the success of your HVAC business cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media publishing are all important aspects to growing your company.
CONTENT MARKETING
Did you know that conversion rates are 6x higher for companies that utilize content marketing? Or that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide?
The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your HVAC company.
SUCCESS STORY
GULF COAST AIR SYSTEM HVAC COMPANY CASE STUDY
Objective
Increase PPC conversions while lowering both the cost per click and cost per conversion.
Challenges
During Florida’s hottest summer months, the local search competition for HVAC companies can be tough to go up against. The more bids on the same keywords in the same geographical area, the more you spend.
Solution
We focused on conversions instead of click quantity by switching our campaigns to a “Max Conversion” bid strategy. We also narrowed down keywords to more specified terms and phrases, excluding more generic terms. This filtered out erroneous clicks and searches that weren’t converting into sales. Lastly, we rewrote the ad copy and corresponding extensions to better reflect the copy on Gulf Coast’s website. This created more compelling advertisements and raised our Ad Rank, allowing our ad to beat out competitors.
Result
These calculated changes resulted in an extensive increase of progress overall. When comparing the year-over-year data for a 6-month span, both clicks and conversions increased while the cost per click and cost per conversion dropped exponentially. When comparing 2018 to 2019, Gulf Coast’s conversions went up by over 500 percent!
Get Impressed By the Results and
BECOME OUR NEXT SUCCESS STORY!
| Comparison | Total Clicks | Avg. Cost per Click | Total Conversions | Conv. Rate | Cost per conversion |
|---|---|---|---|---|---|
| March-August a year before | 1,033 | $14.40 | 69 | 7.63% | $191.63 |
| March-August the year after | 2,046↑ | $9.64↑ | 420↑ | 20.64%↑ | $46.77↓ |
| Year Over Year | +98.06% | -33.04% | +508.09% | +13.01% | -75.56% |
RECENT POSTS ON HVAC MARKETING:
Google Ads Keyword Updates and How They Impact HVAC Companies
Case Study: Gulf Coast Air Systems
Case Study: Rheem Regional Adwords Execution
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