HVAC Marketing
Services

HVAC MARKETING
SERVICES

HVAC MARKETING EXPERTS

MARKETING IN CHARGE OF SUCCESS

Implementing Proven HVAC Advertising Strategies

Looking for an expert in HVAC contractor marketing services? Ready for more leads and service calls? At Rooks Agency, we take an integrated approach to helping HVAC companies grow their business. Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads.

Our agency focuses on obtaining solid leads that consistently turn into booked jobs for our HVAC companies. Through extensive research and proven experience in HVAC digital marketing, we utilize best practices to help take your HVAC company to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.

Ready to put your best foot forward? Rooks Agency is here to help.

HVAC-marketing-services

WHAT OUR CLIENTS SAY

ABOUT OUR HVAC MARKETING SERVICES

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Bob Cochelle
Owner

Gulf Coast Air Systems

Engaging the Rooks Agency as our marketing partner has been one of our best investments. We struggled for years with our website, but their digital team has done an outstanding job enhancing our online visibility. They are our go-to source for all of our marketing needs, and their hands-on approach has greatly increased our leads from the website. We would highly recommend them.

⭐⭐⭐⭐⭐

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John Doe,
Owner

Essential Air Conditioning

Never had such an outstanding experience. Everything works like magic. Try it out.

⭐⭐⭐⭐⭐

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Michael Swiney,
Owner

Elite Air Incorporated

Easy for anyone to use, you can just build whatever you want and it works perfectly.

⭐⭐⭐⭐⭐

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James Landsberg,
Owner

AC Warehouse

Easy for anyone to use, you can just build whatever you want and it works perfectly.

⭐⭐⭐⭐⭐

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Peter Draker,
Owner

Airrific Air Conditioning & Heating

Easy for anyone to use, you can just build whatever you want and it works perfectly.

⭐⭐⭐⭐⭐

“Engaging the Rooks Agency as our marketing partner has been one of our best investments. We struggled for years with our website, but their digital team has done an outstanding job enhancing our online visibility. They are our go-to source for all of our marketing needs, and their hands-on approach has greatly increased our leads from the website. We would highly recommend them.”

Bob Cochell,
Gulf Coast Air Systems
Owner

HVAC CONTRACTOR MARKETING SERVICES: PROCESS

SEEING THE BIGGER PICTURE OF YOUR BUSINESS

Multiple HVAC Advertising channels such as website, local Search Engine Optimization,  paid advertising, social media advertising, are closely related and form the joint forces that lead your HVAC company to success. With more than a decade of HVAC marketing experience, we have a deep knowledge of the AC and Heating industry to advertise major services you provide, the parts of the bigger picture of your business structure:

A good understanding of your services structure allows us to create a comprehensive HVAC marketing plan.

HVAC FULL-SERVICE MARKETING PLAN

GENERATING LEADS. INCREASING CONVERSION. PROMOTING YOUR BUSINESS

SEARCH ENGINE OPTIMIZATION

GETTING YOUR SITE TO THE TOP OF THE SEARCH RESULTS

We use our expert knowledge and proven tools to optimize your website for the keywords that have the highest search volumes and low competition. These strategies result in a higher search engine ranking and increased website traffic.

Let’s face it: when someone needs to hire an HVAC technician, they turn to Google. That’s where search engine optimization comes in. To generate new business, your website needs to appear in the first pages of search engine results. At Rooks Agency, we specialize in HVAC digital marketing and stay up to date on the highest-converting HVAC search terms and keywords. Our SEO team optimizes your website to make sure your business is the first thing potential customers see when they search for HVAC repair, installation, or service.

WEBSITE DESIGN/REDESIGN

TURNING YOUR WEBSITE INTO LEAD-GENERATING MACHINE

We create a website architecture that reflects your offers and provides a perfect landing page for each advertised service. The first step in the process is to learn what is your unique selling point, something you do that your competitors don’t offer. We emphasize these offers through the website.

A strong HVAC website design won’t just make your company look good – it will help your company rank higher in local search results. Our team will design your HVAC website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.

SOCIAL MEDIA MARKETING

PROMOTING YOUR BRAND. BRINGING TRAFFIC TO YOUR SITE

Don’t waste money by targeting the wrong audience. Our HVAC social media marketing team knows how to use your website traffic, customer databases, and Social Networking page engagement to build a highly targeted audience of people who are looking for your business. Social media publishing can retain your current customers at a higher rate while also generating new business.

Did you know that social media presence can affect your search rank? That’s why our social media team regularly combines social media and SEO strategies to ensure we’re not wasting any valuable opportunities.

PAY-PER-CLICK (PPC) MARKETING

PRECISELY TARGETED ADS THAT GENERATE CONVERSION

Pay-per-click (PPC) marketing is a must for any HVAC business that wants to make sure they’re getting in front of the right people at exactly the right time.

The Paid advertising campaigns are also structured based on HVAC  services, for example, the “AC repair” campaign or “Heating Services” campaign. We can effectively change the budget allocated to each campaign based on service location or seasonality. For example, we can give a boost to the “AC Repair” campaign during the summer borrowing money from the “Heating” campaign. These strategies lead to conversions growth and a higher return on investment.

Google Ads offers a robust client interface that provides advertisers with the incredible ability to target and control their online advertising spend. These tools can help target your ideal market and ultimately bring in more income for your business. We’re a proud Google Partner, and our team specializes in HVAC search engine marketing.

REPUTATION MANAGEMENT

SHAPING A CUSTOMER PERCEPTION OF YOUR HVAC BRAND

Through dedicated HVAC reputation management, we make sure you always have your best foot forward. Monitoring and responding to online reviews can feel like a daunting process, and we’re here to take care of it for you.
Our experts will help your business to gain a positive reputation by:
– emphasizing the way your HVAC company is distinguish from your competitors
– monitoring your brand and your services perceptions
– communicating your brand image
– minimizing a risk of negative perception of your business

When you gain trust with your customers and community, you gain business. In fact, companies with better reputations do better financially. Our experts will help to display your brand in a way that positively promotes you and your services.

TRADITIONAL HVAC MARKETING

TV & VIDEO PRODUCTION. PRINT MEDIA. DIRECT MAIL

Traditional marketing isn’t dead yet. From direct mail campaigns to TV production, we offer traditional HVAC marketing services that can push your business forward. We give our clients unlimited options to stay connected to their customers and their community, and sometimes that means going back to our marketing roots through the use of traditional media.

SMART HVAC MARKETING STRATEGIES

97% OF ALL SEARCHES TARGET LOCAL SERVICES

The role that digital marketing plays in the success of your HVAC business cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media publishing are all important aspects to growing your company.

CONTENT MARKETING

Did you know that conversion rates are 6x higher for companies that utilize content marketing? Or that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide?

The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your HVAC company.

HVAC-Local-Search-optimization

SUCCESS STORY

GULF COAST AIR SYSTEM HVAC COMPANY CASE STUDY

HVAC-Marketing-Case-Study

Objective

Increase PPC conversions while lowering both the cost per click and cost per conversion.

Challenges

During Florida’s hottest summer months, the local search competition for HVAC companies can be tough to go up against. The more bids on the same keywords in the same geographical area, the more you spend.

Solution

We focused on conversions instead of click quantity by switching our campaigns to a “Max Conversion” bid strategy. We also narrowed down keywords to more specified terms and phrases, excluding more generic terms. This filtered out erroneous clicks and searches that weren’t converting into sales. Lastly, we rewrote the ad copy and corresponding extensions to better reflect the copy on Gulf Coast’s website. This created more compelling advertisements and raised our Ad Rank, allowing our ad to beat out competitors.

Result

These calculated changes resulted in an extensive increase of progress overall. When comparing the year-over-year data for a 6-month span, both clicks and conversions increased while the cost per click and cost per conversion dropped exponentially. When comparing 2018 to 2019, Gulf Coast’s conversions went up by over 500 percent!

Get Impressed By the Results and

BECOME OUR NEXT SUCCESS STORY!

ComparisonTotal
Clicks
Avg. Cost
per Click
Total
Conversions
Conv. RateCost
per
conversion
March-August
a year before
1,033$14.40697.63%$191.63
March-August
the year after
2,046$9.6442020.64%$46.77
Year Over Year+98.06%-33.04%+508.09%+13.01%-75.56%

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