HVAC Marketing Services
Ready for more leads and service calls? At Rooks Agency, we take an integrated approach to helping HVAC companies grow their business. Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads.
HVAC Marketing Services
Our agency focuses on obtaining solid leads that consistently turn into booked jobs for our HVAC companies. Through extensive research and proven experience in HVAC digital marketing, we utilize best practices to help take your HVAC company to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.
Ready to put your best foot forward? Rooks Agency is here to help.
97% of people go online
to find local services.
The role that digital marketing plays in the success of your HVAC business cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media use are all important aspects to growing your company.
Did you know that conversion rates are 6x higher for companies that utilize content marketing? Or that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide?
The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your HVAC company.
HVAC Digital Marketing Services
We offer the following services to our clients:
Search Engine Optimization
Let’s face it: when someone needs to hire an HVAC technician, they turn to Google. That’s where search engine optimization comes in. To generate new business, your website needs to appear in the first pages of search engine results. At Rooks Agency, we specialize in HVAC digital marketing and stay up to date on the highest-converting HVAC search terms and keywords. Our SEO team optimizes your website to make sure your business is the first thing potential customers see when they search for HVAC repair, installation, or service.
A strong HVAC website design won’t just make your company look good – it will help your company rank higher in local search results. Our team will design your HVAC website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.
Social Media Management
Don’t waste money by targeting the wrong audience. Our HVAC social media marketing team knows how to use your website traffic, customer databases, and Facebook page engagement to build a highly targeted audience of people who are looking for your business. Social media use can retain your current customers at a higher rate while also generating new business. Did you know that social media presence can affect your search rank? That’s why our social media team regularly combines social media and SEO strategies to ensure we’re not wasting any valuable opportunities.
Pay-per-click (PPC) marketing is a must for any HVAC business that wants to make sure they’re getting in front of the right people at exactly the right time. Google Ads offers a robust client interface that provides advertisers with the incredible ability to target and control their online advertising spend. These tools can help target your ideal market and ultimately bring in more income for your business. We’re a proud Google Partner, and our team specializes in HVAC search engine marketing.
Through dedicated HVAC reputation management, we make sure you always have your best foot forward. Monitoring and responding to online reviews can feel like a daunting process, and we’re here to take care of it for you. When you gain trust with your customers and community, you gain business. Our team will help you display your brand in a way that positively promotes you and your services.
Traditional HVAC Marketing
Traditional marketing isn’t dead yet. From direct mail campaigns to TV production, we offer traditional HVAC marketing services that can push your business forward. We give our clients unlimited options to stay connected to their customers and their community, and sometimes that means going back to our marketing roots through the use of traditional media.
Gulf Coast Air Systems Case Study
Increase PPC conversions while lowering both the cost per click and cost per conversion.
During Florida’s hottest summer months, the local search competition for HVAC companies can be tough to go up against. The more bids on the same keywords in the same geographical area, the more you spend.
We focused on conversions instead of click quantity by switching our campaigns to a “Max Conversion” bid strategy. We also narrowed down keywords to more specified terms and phrases, excluding more generic terms. This filtered out erroneous clicks and searches that weren’t converting into sales. Lastly, we rewrote the ad copy and corresponding extensions to better reflect the copy on Gulf Coast’s website. This created more compelling advertisements and raised our Ad Rank, allowing our ad to beat out competitors.
These calculated changes resulted in an extensive increase of progress overall. When comparing the year-over-year data for a 6-month span, both clicks and conversions increased while the cost per click and cost per conversion dropped exponentially. When comparing 2018 to 2019, Gulf Coast’s conversions went up by over 500 percent!
|Total Clicks||Avg. Cost per Click||Total Conversions||Conversion Rate||Cost per Conversion|
|March – August 2018||1,033||$14.40||69||7.63%||$191.63|
|March – August 2019||2,046||$9.64||420||20.64%||$46.77|
|Year Over Year||+98.06%||-33.04%||+508.09%||+13.01%||-75.56%|
“Engaging the Rooks Agency as our marketing partner has been one of our best investments. We struggled for years with our website, but their digital team has done an outstanding job enhancing our online visibility. They are our go-to source for all of our marketing needs, and their hands-on approach has greatly increased our leads from the website. We would highly recommend them.”– Bob Cochell, Owner – Gulf Coast Air Systems
6170 State Road 70 E, Suite 104
Bradenton, FL 34203
Email: [email protected]