HVAC MARKETING
HVAC MARKETING EXPERTS
MARKETING IN CHARGE OF SUCCESS
Implementing Proven HVAC Advertising Strategies
Looking for an expert in HVAC contractor marketing services? Ready for more leads and service calls? At Rooks Agency, we take an integrated approach to helping HVAC companies grow their business. Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads.
Our agency focuses on obtaining solid leads that consistently turn into booked jobs for our HVAC companies. Through extensive research and proven experience in HVAC digital marketing, we utilize best practices to help take your HVAC company to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.
Ready to put your best foot forward? Rooks Agency is here to help.
WHAT OUR CLIENTS SAY
ABOUT OUR HVAC MARKETING SERVICES
“Engaging the Rooks Agency as our marketing partner has been one of our best investments. We struggled for years with our website, but their digital team has done an outstanding job enhancing our online visibility. They are our go-to source for all of our marketing needs, and their hands-on approach has greatly increased our leads from the website. We would highly recommend them.”
Bob Cochell,
Gulf Coast Air Systems
Owner
HVAC CONTRACTOR MARKETING SERVICES: PROCESS
SEEING THE BIGGER PICTURE OF YOUR BUSINESS
Multiple HVAC Advertising channels such as website, local Search Engine Optimization, paid advertising, social media advertising, are closely related and form the joint forces that lead your HVAC company to success. With more than a decade of HVAC marketing experience, we have a deep knowledge of the AC and Heating industry to advertise major services you provide, the parts of the bigger picture of your business structure:
AC SERVICES MARKETING
AC Repair
AC Installation
AC Maintenance
Commercial AC Services
HEATING SERVICES MARKETING
Heater Repair
Heater Installation
Heater Maintenance
Commercial Heating Services
AIR QUALITY SERVICES MARKETING
AC Filters Installation
Humidity Controls
Electronic Air Cleaning
AC UV Lights
SPECIAL OFFERS & PROMOTIONS
Coupons Promotions
Discounts Promotions
Special Price Promotions
Trade-ins, etc.
HVAC FULL-SERVICE MARKETING PLAN
GENERATING LEADS. INCREASING CONVERSION. PROMOTING YOUR BUSINESS
SEARCH ENGINE OPTIMIZATION
GETTING YOUR SITE TO THE TOP OF THE SEARCH RESULTS
We use our expert knowledge and proven tools to optimize your website for the keywords that have the highest search volumes and low competition. These strategies result in a higher search engine ranking and increased website traffic.
More than 65% of consumers seeking HVAC services conduct a search before booking an appointment. Consequently, this is where search engine optimization comes into play. To achieve success, your website needs to feature prominently in the first pages of search engine results. At Rooks Agency, we specialize in HVAC digital marketing and stay up to date on the highest-converting HVAC search terms and keywords. Our SEO team optimizes your website to ensure your business is the first thing potential customers see when they search for HVAC repair, installation, or service.
WEBSITE DESIGN/REDESIGN
TURNING YOUR WEBSITE INTO LEAD-GENERATING MACHINE
We create a website architecture that reflects your offers and provides a perfect landing page for each advertised service. The first step in the process is to learn what is your unique selling point, something you do that your competitors don’t offer. We emphasize these offers through the website.
A strong HVAC website design won’t just make your company look good – it will help your company rank higher in local search results. Our team will design your HVAC website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.
SOCIAL MEDIA MARKETING
PROMOTING YOUR BRAND. BRINGING TRAFFIC TO YOUR SITE
Don’t waste money by targeting the wrong audience. Our HVAC social media marketing team knows how to use your website traffic, customer databases, and Social Networking page engagement to build a highly targeted audience of people who are looking for your business.
Utilizing social media for publishing content can help in retaining existing customers at a higher rate while simultaneously attracting new business opportunities.
Did you know that social media presence can affect your search rank? That’s why our social media team regularly combines social media and SEO strategies to ensure we’re not wasting any valuable opportunities.
PAY-PER-CLICK (PPC) MARKETING
PRECISELY TARGETED ADS THAT GENERATE CONVERSION
Pay-per-click (PPC) marketing is a must for any HVAC business that wants to make sure they’re getting in front of the right people at exactly the right time.
Organized around HVAC services, paid advertising campaigns feature distinct segments like the AC Repair campaign or Heating Services campaign.
Our approach allows for adaptable budget allocation, considering variables like service location and seasonal demand. For example, during peak summer periods, we can augment the budget for the AC Repair campaign by reallocating resources from the Heating Services campaign. Executing these tactics consistently yields amplified conversions and improved returns on investment.
Google Ads offers a robust client interface that provides advertisers with the incredible ability to target and control their online advertising spend. These tools can help target your ideal market and ultimately bring in more income for your business. We’re a proud Google Partner, and our team specializes in HVAC search engine marketing.
REPUTATION MANAGEMENT
SHAPING A CUSTOMER PERCEPTION OF YOUR HVAC BRAND
Through dedicated HVAC reputation management, we make sure you always have your best foot forward. Monitoring and responding to online reviews can feel like a daunting process, and we’re here to take care of it for you.
Our experts will help your business to gain a positive reputation by:
– emphasizing the way your HVAC company is distinguish from your competitors
– monitoring your brand and your services perceptions
– communicating your brand image
– minimizing a risk of negative perception of your business
Building trust with your customers and community translates directly into business success. Indeed, businesses with stronger reputations tend to perform better financially. Our experts will help to display your brand in a way that positively promotes you and your services.
TRADITIONAL HVAC MARKETING
TV & VIDEO PRODUCTION. PRINT MEDIA. DIRECT MAIL
Traditional marketing isn’t dead yet. From direct mail campaigns to TV production, we offer traditional HVAC marketing services that can push your business forward. We give our clients unlimited options to stay connected to their customers and their community, and sometimes that means going back to our marketing roots through the use of traditional media.
SMART HVAC MARKETING STRATEGIES
97% OF ALL SEARCHES TARGET LOCAL SERVICES
The role that digital marketing plays in the success of your HVAC business cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media publishing are all important aspects to growing your company.
CONTENT MARKETING
Did you know that conversion rates are 6x higher for companies that utilize content marketing? Or that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide?
The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your HVAC company.
SUCCESS STORY
GULF COAST AIR SYSTEM HVAC COMPANY CASE STUDY
Objective
The objective is to increase PPC conversions while simultaneously reducing both the cost per click and the cost per conversion.
Challenges
Amid Florida’s sweltering summer months, local search competition for HVAC companies intensifies. The more bids placed on identical keywords within the same geographical area, the higher the expenditure.
Solution
To tackle this challenge, we pivoted our focus toward maximizing conversions rather than solely boosting click volume. This shift involved transitioning our campaigns to utilize a “Max Conversion” bid strategy. Moreover, we refined our keyword selection by opting for more specific terms and phrases, thereby excluding overly generic terms. This strategic move helped filter out irrelevant clicks and searches that were not resulting in sales. Additionally, we revamped our ad copy and corresponding extensions to closely align with the content on Gulf Coast’s website. Consequently, we crafted more compelling advertisements and achieved an increased Ad Rank, enabling our ads to outperform those of competitors.
Result
These strategic adjustments yielded significant improvements overall. Comparing the data over a 6-month period year-over-year, we observed an uptick in both clicks and conversions, coupled with a substantial decrease in both the cost per click and the cost per conversion. Notably, when comparing 2018 to 2019, Gulf Coast experienced a remarkable increase in conversions of over 500 percent!
Get Impressed By the Results and
BECOME OUR NEXT SUCCESS STORY!
| Comparison | Total Clicks | Avg. Cost per Click | Total Conversions | Conv. Rate | Cost per conversion |
|---|---|---|---|---|---|
| March-August a year before | 1,033 | $14.40 | 69 | 7.63% | $191.63 |
| March-August the year after | 2,046↑ | $9.64↑ | 420↑ | 20.64%↑ | $46.77↓ |
| Year Over Year | +98.06% | -33.04% | +508.09% | +13.01% | -75.56% |
MARKETING SERVICE REQUEST
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Ready to take your marketing to the next level? Request a free, no-obligation marketing analysis from Rooks Agency today. Our team of experts will provide you with a comprehensive report tailored to your business, highlighting opportunities for growth and success. Don’t miss out, get started now!
RECENT POSTS ON HVAC MARKETING:
Google Ads Keyword Updates and How They Impact HVAC Companies
Case Study: Gulf Coast Air Systems
