Objective
Create a highly effective Google Ads campaign for A/C Warehouse, the area’s largest Rheem distributor.
Challenges
The client serves the entire Tampa Bay Area. However, pricing varied from area to area as well as services. Although the digital budget was substantial, achieving a strong ROI on Google Ads remained crucial.
Solution
By creating 14 separate Google Ads campaigns which included over 42 different ad groups and over 150 separate ads we were able to isolate the targeted areas with different offers at different times of day. We could target each area with different offers and eliminate low-margin offers completely from outlying areas. We implemented “Click to Call” ad extensions to make calling convenient for mobile users. Recognizing that after-hours emergency service was a profitable portion of the business, we designed separate Pay-Per-Click campaigns and ads to launch after hours. These ads replaced the normal business hours ads and were only run in areas where technicians were conveniently stationed. We tracked conversions by linking the Google Ads account to the Google Analytics account and increased bidding on high-margin keywords to yield maximum return.
Result
The Google Ads PPC campaign performed even better than expected and helped expand the air conditioning sales and repair into new areas.
Ready to elevate your HVAC business with a highly effective Google Ads campaign like A/C Warehouse? Partner with Rooks Agency today and watch your leads soar! Let’s maximize your online presence and drive growth together. Contact us today to get started!
