Google Ads Keyword Updates and How They Impact HVAC Companies
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Google Ads Keyword Updates and How They Impact HVAC Companies

Last year, Google announced an update to their keyword matching strategy that completely changed the way keywords work inside Google Ads and had some unintended consequences. If you’ve noticed that you’re no longer getting the same results from your ad budget – or you’re getting strange calls that aren’t relevant to your business, there’s a…

Case Study: Gulf Coast Air Systems
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Case Study: Gulf Coast Air Systems

Objective Increase PPC conversions while lowering both the cost per click and cost per conversion. Challenges During Florida’s hottest summer months, the local Google Ads competition for AC companies can be tough to go up against. The more businesses bidding on the same keywords in the same geographical area, the higher your cost per click…

Case Study: Rheem Regional Adwords Execution
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Case Study: Rheem Regional Adwords Execution

Objective Create a highly effective Adwords campaign for A/C Warehouse, the area’s largest Rheem distributor. Challenges The client serves the entire Tampa Bay Area. However, pricing varied from area to area as well as services. Though the digital budget was substantial, getting a strong ROI on Adwords remained important. Solution By creating 14 separate campaigns…