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Google Ads Keyword Updates and How They Impact HVAC Companies

Recently, Google announced an update to their keyword matching strategy within Google Ads, which has significantly altered how keywords operate and resulted in some unintended consequences. If you’ve noticed that you’re no longer getting the same results from your ad budget – or you’re getting strange calls that aren’t relevant to your business, there’s a…

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Case Study: Rheem Regional Google Ads Execution

Objective Create a highly effective Google Ads campaign for A/C Warehouse, the area’s largest Rheem distributor. Challenges The client serves the entire Tampa Bay Area. However, pricing varied from area to area as well as services. Although the digital budget was substantial, achieving a strong ROI on Google Ads remained crucial. Solution By creating 14…