COUNTRY CLUB MARKETING EXPERTS
MARKETING IN CHARGE OF SUCCESS
Ready to gain members and a brand reputation that the community trusts? At Rooks Agency, we take an integrated approach to helping country clubs increase their profits. Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads.
COUNTRY CLUBS MARKETING SERVICES
Our agency focuses on growing trust within your country club’s community and gaining you more members. Through extensive research and proven experience in country club digital marketing, we utilize best practices to help take your club to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.
Ready to put your best foot forward? Rooks Agency is here to help.
SMART COUNTRY CLUB MARKETING STRATEGIES
97% of people go online to find local services
The role that digital marketing plays in the success of your country club cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media use are all important aspects to growing your company.
Did you know that conversion rates are 6x higher for companies that utilize content marketing? Or that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide?
The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive new members to your community.
COUNTRY CLUB DIGITAL MARKETING
WE OFFER THE FOLLOWING SERVICES TO OUR CLIENTS:
SEARCH ENGINE OPTIMIZATION
GETTING YOUR SITE TO THE TOP OF THE SEARCH RESULTS
Let’s face it: when someone is looking to find a new golf or country club, they turn to Google. That’s where search engine optimization comes in. To generate new business, your website needs to appear on the first pages of search engine results. At Rooks Agency, we specialize in country club digital marketing and stay up to date on the highest-converting search terms and keywords. Our SEO team optimizes your website to make sure your business is the first thing potential customers see when start searching for a community to join.
TURNING YOUR WEBSITE INTO LEAD-GENERATING MACHINE
A strong country club website design won’t just make your club look good – it will help your website rank higher in local search results. Our team will design your club website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.
SOCIAL MEDIA MANAGEMENT
PROMOTING YOUR BRAND. BRINGING TRAFFIC TO YOUR SITE
Don’t waste money by targeting the wrong audience. Our social media marketing team knows how to use your website traffic, customer databases, and Facebook page engagement to build a highly targeted audience of people who are looking for your business. Social media use can retain your current customers at a higher rate while also generating new business. Did you know that social media presence can affect your search rank? That’s why our social media team regularly combines social media and SEO strategies to ensure we’re not wasting any valuable opportunities.
PAY-PER-CLICK (PPC) MARKETING
PRECISELY TARGETED ADS THAT GENERATE CONVERSION
Pay-per-click (PPC) marketing is a must for any small business that wants to make sure they’re getting in front of the right people at exactly the right time. Google Ads offers a robust client interface that provides advertisers with the incredible ability to target and control their online advertising spend. These tools can help target your ideal market and ultimately bring in more income for your business. We’re a proud Google Partner, and our team specializes in search engine marketing.
SHAPING A CUSTOMER PERCEPTION OF YOUR HVAC BRAND
Through dedicated reputation management, we make sure you always have your best foot forward. Monitoring and responding to online reviews can feel like a daunting process, and we’re here to take care of it for you. When you gain trust with your customers and community, you gain business. Our team will help you display your brand in a way that positively promotes you and your services.
TRADITIONAL HVAC MARKETING
TV & VIDEO PRODUCTION. PRINT MEDIA. DIRECT MAIL
Traditional marketing isn’t dead yet. From direct mail campaigns to TV production, we offer traditional marketing services that can push your business forward. We give our clients unlimited options to stay connected to their customers and their community, and sometimes that means going back to our marketing roots through the use of traditional media.
CASE STUDY: TARA GOLF & COUNTRY CLUB
Design an attractive website that features the club’s award-winning golf course and resort-style amenities.
Existing content and imagery didn’t match the club’s vision for what their website’s potential. In order to create the attractive, modern website that Tara wanted, our team would have to capture photos and video of the club, the course, and club events. The website needed to be built from the ground up on a new platform that could be optimized to load quickly on any device.
Photographers and videographers from our content creation team set up photo and video shoots to capture images and video of every hole on the club’s golf course. Photographers attended club events to create content for the website. Our development team worked with in-house designers to create an attractive, mobile-friendly, and easy-to-navigate website. Designers, developers, and content creators all worked together to optimize the media on the site in order to ensure fast loading times despite an abundance of image.
TaraGCC.com is an attractive, mobile-friendly website that will deliver polished images and videos which show off the country club in its best light. Golf enthusiasts can preview drone video and photos of every hole on the course. Members and guests can browse club menus and event information. Prospective members can see the club’s amenities and see details about membership from any device.
RECENT BLOG POSTS ON COUNTRY CLUBS MARKETING
Due to COVID-19, it may be difficult for Canadian golf players to get to Florida this season. This could have a significant impact on courses that aren’t well-prepared. According to the Government of Canada’s website, Canadian citizens and permanent residents are being advised to avoid all non-essential travel outside of Canada until further notice to limit the spread…
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