Pay-Per-Click Advertising

In today’s digital world, the use of pay-per-click (PPC) advertising is a must. Learn more about how this model of marketing can immediately drive more quality traffic to your website.


What is pay-per-click advertising?

Pay-per-click advertising, or PPC, is a form of digital marketing in which advertisers pay a fee each time a user clicks one of their online ads.

While there are multiple types of PPC campaigns, paid search is the most common. Search engines are incredibly effective advertising platforms, as they allow businesses to display ads that are relevant to what users are actively searching for. 

When a user searches for a specific keyword or phrase on a search engine like Google, PPC ads appear at the very top of the results page. Advertisers are only charged when a user clicks an ad, hence the name pay-per-click.

The main goal of a pay-per-click ad is to lead the consumer to a website or app. The most compelling PPC campaigns combine persuasive text and an optimized landing page. This encourages visitors to complete a valuable action, such as purchasing a product or submitting contact information.


How does PPC work?

PPC platforms, such as Google Ads and Bing Ads, operate using real-time bidding. Each time there’s an ad spot available on a search engine results page (SERP), an auction takes place. This is based on real-time data.

It starts with a keyword.

These auctions are triggered by a keyword search. Advertisers select specific keywords and phrases relevant to their business to bid on. When one of these keywords is searched for, an auction takes place.

Multiple factors are taken into account when Google reviews an auction. These factors include:

  • The bid. An advertiser’s bid lets Google know the maximum amount they’re willing to spend on a single ad click. The higher the competition for a specific keyword, the higher a bid needs to be.
  • Ad quality. Google reviews your ad’s relevancy as well as the quality of the ad’s landing page to determine its Quality Score. You can both monitor and improve your Quality Score through Google’s advertising platform.
  • Expected impact. Google looks for any additional features that you’ve included with your ads, such as a phone number or extra website links. These additions are called ad extensions. Even if your competition has placed a higher bid than you, your ad may win the auction due to its expected performance. The more helpful your ad is for the consumer, the higher you’ll rank on the search results page.

With these factors in mind, we can create PPC campaigns that always beat out your competition.

Our team has over ten years of pay-per-click advertising experience, and we’re confident that our unique strategy will always place your ad on top.


What are the benefits of PPC advertising?

People are already looking for your services.

There are over 40,000 online searches happening every second. In other words, no matter your product or service, people are looking for it.

This creates a never-ending opportunity for you to put your company in front of consumers who are ready to convert – right now.

You can expect quality traffic.

Additionally, recent studies show that pay-per-click advertising is one of the top three sources for website conversions. Since people are already looking for the solutions your company provides, PPC guarantees quality web traffic.

Constantly measure results.

Plus, everything is measurable. Google’s advertising platform allows us to easily review your campaign’s progress.

We’re able to keep track of clicks, impressions, conversions, return on investment, search impression share, and more. This allows us to ensure that your campaigns are always optimized for success.

Target exactly the right audience.

PPC advertising is extremely targeted, and keywords aren’t the only things you can focus on.

You can specify who sees your ads based on demographics, geographical location, and online shopping habits. Narrowing down your target audience increases your chances of converting clicks into sales.

Optimize your campaigns immediately.

Budget changes? New products? No problem.

Google gives you the freedom to make instant changes to your PPC campaigns. With a click of a button, you can edit how much you spend, move geographical targets, and update landing pages.


Why choose us?

Our team of pay-per-click experts specializes in search engine marketing, and we’re ready to create a paid search strategy that’s uniquely tailored to your business. With 10+ years of PPC experience, we’re confident that we can drive quality traffic to your website and increase your return on investment.

Most importantly, we’re a proud Google Partner. The search engine expert assigned to your campaigns will be certified in Google’s PPC platform. 

It’s imperative to our agency that we’re always up-to-date on the latest search engine marketing trends. When you work with us, you can count on an educated team to manage and optimize your PPC ads. Plus, we’ll provide you with regular reports on campaign progress and performance.

Ready to turn clicks into customers?

We’re here and ready to help. Contact us today to learn more about how our agency can drive more traffic to your website. 

Common Services and Definitions:

Keyword Planning

All pay-per-click advertising search campaigns are driven by the proper use of keywords. Understanding the differences between keyword match types, negative keywords, and actual search terms can enhance the overall performance of your SEM campaigns. We analyze Google search trends combined with your specific services and products to produce a comprehensive keyword list that will consistently produce conversions.

Conversion Optimization

Getting inexpensive clicks to your website is great but if they don’t convert into sales or leads then your ad spend is a waste of money. We make sure that actual conversions are what drive our digital marketing campaigns.

Search Extensions

Extensions expand your ad with additional information — giving people more reasons to choose your business. They typically increase an ad’s click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

Keyword Optimization

Utilizing Google’s search term reports, we can analyze which of your keywords drive the most traffic as well as the exact search phrases that lead users to your site. This allows us to optimize your keyword strategy over time to produce better results each month.

A/B Testing

We execute A/B testing to dictate which ads and copy combinations are the most effective. By analyzing click-through-rates and impressions, we can easily optimize your ads to always be performing at their best.

Client Reports

We will provide you with comprehensive, monthly reports on the results and progress of your pay-per-click advertising campaigns.

Common Services and Definitions:

Display Ad Creation

Responsive display advertisements are shown across thousands of popular websites and can easily reach your intended audience. This redirects them back to a page on your site and presents them with an opportunity to convert. Google display ads help you reach people while they’re browsing their favorite websites, watching a YouTube video, checking their Gmail, or using mobile apps. We design and manage your display ads and their campaigns to make sure they reach a target audience that’s interested in your products or services.

Retargeting Pixel Implementation

Through retargeting campaigns, we can directly advertise to people who have already shown an interest in your product and have visited your website.

Intender Audiences

Wouldn’t it be nice to target prospects who are in the market, right now, for your goods or services? Well, you can, with intender audiences. Pay-per-click advertising intender audiences are created by algorithms that identify the search patterns of individuals and create an audience of people who are searching for your products or service.

Placement Management

Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. We analyze your target audience and products to determine which placements best suit your business.

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Contact us.

Rooks Agency

6170 State Road 70 E, Suite 104
Bradenton, FL 34203

Email: [email protected]