Pay-Per-Click
Advertising
(PPC)
INCREASE YOUR SALES WITH COMPREHENSIVE PPC MARKETING
GROW YOUR BUSINESS WITH PERSONALIZED PPC SERVICES
In today’s digital world, the use of pay-per-click (PPC) advertising is a must. Learn more about how this model of marketing can immediately drive more quality traffic to your website.
WHAT IS PAY-PER-CLICK (PPC) ADVERTISING?
Pay-per-click advertising, or PPC, is a form of digital marketing in which advertisers pay a fee each time a user clicks one of their online ads.
While there are multiple types of PPC campaigns, paid search is the most common. Search engines are incredibly effective advertising platforms, as they allow businesses to display ads that are relevant to what users are actively searching for.
When a user searches for a specific keyword or phrase on a search engine like Google, PPC ads appear at the very top of the results page. Advertisers are only charged when a user clicks an ad, hence the name pay-per-click.
The main goal of a pay-per-click ad is to lead the consumer to a website or app. The most compelling PPC campaigns combine persuasive text and an optimized landing page. This encourages visitors to complete a valuable action, such as purchasing a product or submitting contact information
HOW DOES PPC WORK?
PPC platforms, such as Google Ads and Bing Ads, operate using real-time bidding. Each time there’s an ad spot available on a search engine results page (SERP), an auction takes place. This is based on real-time data.
It Starts with a Keyword:
These auctions are triggered by a keyword search. Advertisers select specific keywords and phrases relevant to their business to bid on. When one of these keywords is searched for, an auction takes place.
WHY CHOOSE ROOKS AGENCY?
Our Team of pay-per-click experts specializes in search engine marketing, and we’re ready to create a paid search strategy that’s uniquely tailored to your business. With 10+ years of PPC experience, we’re confident that we can drive quality traffic to your website and increase your return on investment.
Most importantly, we’re a proud Google Partner. The search engine expert assigned to your campaigns will be certified in Google’s PPC platform.
It’s imperative to our agency that we’re always up-to-date on the latest search engine marketing trends. When you work with us, you can count on an educated team to manage and optimize your PPC ads. Plus, we’ll provide you with regular reports on campaign progress and performance.
KEY BENEFITS OF PPC ADVERTISING
PPC is precisely targeted
The ads are focused on people who are already looking for your products or services. This creates a never-ending opportunity for you to put your company in front of consumers who are ready to convert – right now.
PPC is cost-effective
An advertiser pays when a user clicks on the ad.
Since the paid ads are intended for your targeted audience, you can expect quality traffic and a higher return on investment (ROI)
PPC is Highly measurable
Google Ads platform provides valuable statistics: impressions, clicks, conversions, audiences, locations, and much more. We regularly analyze this data and optimize all aspects of PPC campaigns to achieve the best results.
High flexibility & Control
Google Ads allows bid adjustments at any time. Have a new offering? No problem! We can write new ads, add or change keywords, adjust audience signals, location targeting, and more at any time.
results can come quickly
With campaign optimization, you can expect results faster, in a week or two. For SEO (organic search engine optimization), it may take months for your website to appear at the top of the search results page.
PPC Provides Retargeting
Retargeting campaigns target customers that visited your site but didn’t take an action, such as buying a product. Using Google Analytics data, we can create a campaign to remind your visitors about your offerings. This can bring them back and turn them into buyers.
Ready to turn clicks into customers?
We’re here and ready to help. Contact us today to learn more about how our agency can drive more traffic to your website.
RECENT BLOG POSTS ON PAY-PER-CLICK MARKETING
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Fully Integrated Campaigns
COMMON TERMS AND DEFINITIONS
Keyword Planning
All pay-per-click advertising search campaigns are driven by the proper use of keywords. Understanding the differences between keyword match types, negative keywords, and actual search terms can enhance the overall performance of your SEM campaigns. We analyze Google search trends combined with your specific services and products to produce a comprehensive keyword list that will consistently produce conversions.
Conversion Optimization
Getting inexpensive clicks to your website is great but if they don’t convert into sales or leads then your ad spend is a waste of money. We make sure that actual conversions are what drive our digital marketing campaigns.
Search Extensions
Extensions expand your ad with additional information — giving people more reasons to choose your business. They typically increase an ad’s click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.
Keyword Optimization
Utilizing Google’s search term reports, we can analyze which of your keywords drive the most traffic as well as the exact search phrases that lead users to your site. This allows us to optimize your keyword strategy over time to produce better results each month.
A/B Testing
We execute A/B testing to dictate which ads and copy combinations are the most effective. By analyzing click-through-rates and impressions, we can easily optimize your ads to always be performing at their best.
Client Reports
We will provide you with comprehensive, monthly reports on the results and progress of your pay-per-click advertising campaigns.
Display Ad Creation
Responsive display advertisements are shown across thousands of popular websites and can easily reach your intended audience. This redirects them back to a page on your site and presents them with an opportunity to convert. Google display ads help you reach people while they’re browsing their favorite websites, watching a YouTube video, checking their Gmail, or using mobile apps. We design and manage your display ads and their campaigns to make sure they reach a target audience that’s interested in your products or services.
Retargeting Pixel Implementation
Through retargeting campaigns, we can directly advertise to people who have already shown an interest in your product and have visited your website.
Intender Audiences
Wouldn’t it be nice to target prospects who are in the market, right now, for your goods or services? Well, you can, with intender audiences. Pay-per-click advertising intender audiences are created by algorithms that identify the search patterns of individuals and create an audience of people who are searching for your products or service.
Placement Management
Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. We analyze your target audience and products to determine which placements best suit your business.
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