If you’re in the home services industry, you’re most likely advertising on Google Ads. But how do you define success when it comes to your campaigns? Which Key Performance Indicators should you be focusing on? Check out the Rooks Agency’s Marketing Minute for quick tips on how to optimize your advertising efforts.
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How to choose a web designer in Sarasota Bradenton? Step One: Be prepared! As a web design customer, not having a basic list of needs and desires can be a cause of frustration in the web design process. Prepare a basic outline of what you want from your website. This outline will help you communicate…
ROOKS ADVERTISING SELECTED A WINNER IN THE 34th ANNUAL TELLY AWARDS Sarasota, FL – 7/1/13 – The Telly Awards has named Rooks Advertising as a 2013 winner in the 34th Annual Telly Awards for their piece titled TheZoneComplex.com: Jump Hit Party. The Telly Awards honor the very best film & video productions, groundbreaking online video…
Today is the big day! Google is launching its new mobile friendly update. This new update is designed to ensure a better experience for users of mobile devices like cell phones. Why would Google do this? Well the short answer is that over 50% of all web browsing is now done on mobile phones. That…
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Objective Create a comprehensive Adwords campaign that avoids DMA overlap and eliminates territory conflict between two Cadillac stores that were owned by the same group. In addition, eliminate erroneous clicks in pre-owned inventory. Challenges Traditional Adwords campaigns are generated based on a radius around the advertising store and is designed to cover and protect the…
Objective Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign. Challenges Because Facebook has such a large active user base and Nissan has such a diverse product offering, our target could be defined as almost anyone who is over the age of 18. Launching…
