Introduction to Google Ads

What is Google Ads?

We don’t need to ask if you’ve heard of it. Since its creation in 1996, Google has become both a household name and the world’s number one search engine (SEJ). With over 90% of the search engine market share, it currently dominates the industry. Its immense footprint makes the digital empire one of the most important resources for businesses across the globe. Launched in 2002, Google Ads (formerly known as Google AdWords) is a pay-per-click network that provides digital visibility for businesses looking to target users who are actively interested in their products or services.

Consisting of both search and display networks, companies use it to promote themselves across Google Search, YouTube, and other participating sites while targeting specific audiences, demographics, locations, and keywords. Advertisers are also able to focus on specific goals, such as driving phone calls, website visits, or form submissions. Google’s comprehensive dashboard creates a space where detailed performance metrics can be easily reviewed and analyzed.

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Image source: Google

Search vs. Display Network

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The Google Search Network is a collection of online spaces where your text ads can be shown to potential customers. These spaces include the Google search results page, Google Maps, Google Images, or Google’s other search partners.

The Google Display Network is a group of over 2 million websites, video platforms, and apps where your display (image) ads can appear. Has your Buzzfeed article ever been casually interrupted by an ad for that Amazon product you’ve had your eye on? You can thank Google Display for that.

While deciding which network to use can depend on your area of business, both are extremely valuable tools to getting your name in front of the right people at the right time.

Will Google Ads really benefit my business?

While I could go on for days about the expansive ways in which Google Ads can help your business succeed, I’ll just stick to the short answer: yes.

First, its measurable and flexible. Unlike traditional marketing channels, online marketing provides businesses with precise measurement on what’s working and what’s not. Google Ads is equipped with all the metrics you’ll need to create a campaign that works for you. And as far as flexibility goes, you make the rules. Choose your own ad schedule, geography, budget, target audiences, and keywords. Need to cut back on spending? Google makes it easy to implement changes in just a matter of moments.

How do I get started?

Setting up your Google Ads account is simple and easy. And with basic information about your business on hand, you’ll be ready to get started in no time. But while we encourage people to learn as much as possible and take matters into their own hands, we also know that running a business is time-consuming and stressful.

Wanting to make the most of your marketing budget? Our team of experienced and certified Google Ads experts is ready to transform your PPC marketing strategy into one that fully pays off. If you’re interested in learning more about our marketing services, give us a call at 941-747-2021 or send us an inquiry online.