AUTOMOTIVE MARKETING SERVICES
AUTOMOTIVE BUSINESS MARKETING EXPERTS
MARKETING IN CHARGE OF SUCCESS
Ready for more leads and vehicle sales? At Rooks Advertising Agency, we take an integrated approach to helping car dealerships increase monthly sales. Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads.
INTEGRATED MARKETING FOR AUTOMOTIVE COMPANIES
Our agency focuses on obtaining solid leads that consistently turn into vehicle sales for our automotive dealerships. Through extensive research and proven experience in digital marketing, we utilize best practices to help take your dealership to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.
Ready to put your best foot forward? Rooks Advertising Agency is here to help.
MARKETING STRATEGIES FOR AUTOMOTIVE BUSINESSES
97% of people go online to find local services
The role that digital marketing plays in the success of your automotive dealerships cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media use are all important aspects to growing your company.
Did you know that conversion rates are 6x higher for companies that utilize content marketing? Or that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide?
The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your dealership.
MARKETING SERVICES FOR AUTOMOTIVE INDUSTRY
WE OFFER THE FOLLOWING SERVICES TO OUR CLIENTS:
SEARCH ENGINE OPTIMIZATION
DRIVING YOUR SITE TO THE TOP OF SEARCH RESULTS
When individuals seek automotive services, they turn to Google. This is where search engine optimization becomes essential. To attract new customers, your website must rank prominently in search engine results. At Rooks Advertising Agency, we specialize in digital marketing for the automotive industry, ensuring your dealership or auto repair service stands out by optimizing it with the most effective automotive-related search terms and keywords.
WEBSITE DESIGN/REDESIGN
TURNING YOUR WEBSITE INTO LEAD-GENERATING ENGINE
An effective automotive website design does more than just enhance your business’s appearance; it boosts its visibility in local search results. Our team crafts your dealership or auto repair website to be visually appealing, mobile-friendly, and optimized for lead generation. Collaborating closely with our SEO experts, our designers create a user-friendly site that attracts customers and maximizes opportunities for exposure to your target audience.
SOCIAL MEDIA MANAGEMENT
AMPLIFYING YOUR BRAND. DRIVING TRAFFIC TO YOUR SITE
Don’t squander resources targeting the wrong audience. Our social media marketing team harnesses your website traffic, customer databases, and social media engagement to cultivate a highly targeted audience actively seeking your automotive services. Effective social media engagement not only fosters customer loyalty but also generates new leads. Moreover, maintaining a strong social media presence can positively impact your search ranking, underscoring the importance of our integrated social media and SEO strategies.
PAY-PER-CLICK (PPC) MARKETING
PRECISION-ENGINEERED ADS THAT DRIVE CONVERSIONS
For automotive businesses seeking timely exposure to the right audience, pay-per-click (PPC) marketing is indispensable. Google Ads offers unparalleled targeting and control over online ad spend. By leveraging these tools, we help you reach your ideal market, resulting in increased revenue for your business. As proud Google Partners, we specialize in automotive industry search engine marketing.
REPUTATION MANAGEMENT
SHAPING PERCEPTION OF YOUR AUTOMOTIVE BRAND
Through dedicated reputation management, we ensure your business always maintains a positive online presence. Handling online reviews can be daunting, but we’re here to manage them for you. Cultivating trust within your customer base and community not only enhances your reputation but also drives business growth. Our team works to showcase your brand in a manner that fosters positive perception and promotes your services.
TRADITIONAL MARKETING
TV & VIDEO PRODUCTION. PRINT MEDIA. DIRECT MAIL
Traditional marketing remains relevant in today’s digital age. From direct mail campaigns to TV production, our traditional marketing services offer diverse options to elevate your automotive business. We empower you to stay connected with your customers and community through strategic use of traditional media, complementing our digital marketing efforts for comprehensive brand exposure.
SUCCESS STORY
CASE STUDY: NISSAN NOW
OBJECTIVE
Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign.
CHALLENGES
Because Facebook has such a large active user base and Nissan has such a diverse product offering, our target could be defined as almost anyone who is over the age of 18. Launching a campaign to such a broad demographic would not be cost-effective. The agency needed to find and target the best and most likely Nissan prospects as well as match the right product to the right person.
SOLUTION
Believing that our top prospects would be people who had previously owned a Nissan in the past, the team at Rooks Advertising Agency decided to begin by developing a Facebook custom audience utilizing the current customer database. To expand upon that our team developed a Facebook “Look-a-Like” audience using existing customer data to find other potential customers who have the same interests and patterns.
Now that the potential targets had been established we first launched a Facebook carousel ad displaying the full line of Nissan products with attractive Sign and Drive lease offers. As each individual interacted with a particular offer, they were taken to product pages that were specific to the ad they interacted with.
Utilizing Google Tag Manager the prospect’s device was “tagged” based on the web pages they visited. Once tagged, they moved into our “lower funnel” marketing effort and we were able to deliver vehicle specific ads based on the product or products of interest. These “lower funnel” ads were continuously running video ads designed to reinforce the prospect’s interest.
RESULT
As part of a fully integrated marketing campaign, these social media advertising efforts helped produce a large increase in vehicle sales.
“Thank you! The team at Rooks Advertising Agency did a great job with the Nissan Now marketing campaign. The social component put us over the top. Great job!”
– Randy Santos, Firkins Nissan Executive Manager
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Ready to take your marketing to the next level? Request a free, no-obligation marketing analysis from Rooks Advertising Agency today. Our team of experts will provide you with a comprehensive report tailored to your business, highlighting opportunities for growth and success. Don’t miss out, get started now!
RECENT BLOG POSTS ON AUTOMOTIVE MARKETING
Case Study: Deal of the Day – Marketing for Dealerships
Case Study: Nissan Now
