AUTOMOTIVE MARKETING EXPERTS
MARKETING IN CHARGE OF SUCCESS
Ready for more leads and vehicle sales? At Rooks Agency, we take an integrated approach to helping car dealerships increase monthly sales. Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads.
INTEGRATED MARKETING FOR AUTOMOTIVE COMPANIES
Our agency focuses on obtaining solid leads that consistently turn into vehicle sales for our automotive dealerships. Through extensive research and proven experience in digital marketing, we utilize best practices to help take your dealership to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.
Ready to put your best foot forward? Rooks Agency is here to help.
MARKETING STRATEGIES FOR AUTOMOTIVE BUSINESSES
97% of people go online to find local services
The role that digital marketing plays in the success of your automotive dealerships cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media use are all important aspects to growing your company.
Did you know that conversion rates are 6x higher for companies that utilize content marketing? Or that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide?
The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your dealership.
MARKETING SERVICES FOR AUTOMOTIVE INDUSTRY
WE OFFER THE FOLLOWING SERVICES TO OUR CLIENTS:
SEARCH ENGINE OPTIMIZATION
GETTING YOUR SITE TO THE TOP OF THE SEARCH RESULTS
Let’s face it: when someone is looking to purchase a new vehicle, they turn to Google. That’s where search engine optimization comes in. To generate new business, your website needs to appear in the first pages of search engine results. At Rooks Agency, we specialize in automotive digital marketing and stay up to date on the highest-converting dealership search terms and keywords. Our SEO team optimizes your website to make sure your business is the first thing potential customers see when start searching for a new car.
TURNING YOUR WEBSITE INTO LEAD-GENERATING MACHINE
A strong dealership website design won’t just make your company look good – it will help your company rank higher in local search results. Our team will design your automotive website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.
SOCIAL MEDIA MANAGEMENT
PROMOTING YOUR BRAND. BRINGING TRAFFIC TO YOUR SITE
will help your company rank higher in local search results. Our team will design your automotive website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.
PAY-PER-CLICK (PPC) MARKETING
PRECISELY TARGETED ADS THAT GENERATE CONVERSION
Pay-per-click (PPC) marketing is a must for any car dealership that wants to make sure they’re getting in front of the right people at exactly the right time. Google Ads offers a robust client interface that provides advertisers with the incredible ability to target and control their online advertising spend. These tools can help target your ideal market and ultimately bring in more income for your business. We’re a proud Google Partner, and our team specializes in automotive search engine marketing.
SHAPING A CUSTOMER PERCEPTION OF YOUR HVAC BRAND
Through dedicated reputation management, we make sure you always have your best foot forward. Monitoring and responding to online reviews can feel like a daunting process, and we’re here to take care of it for you. When you gain trust with your customers and community, you gain business. Our team will help you display your brand in a way that positively promotes you and your services.
TRADITIONAL HVAC MARKETING
TV & VIDEO PRODUCTION. PRINT MEDIA. DIRECT MAIL
Traditional marketing isn’t dead yet. From direct mail campaigns to TV production, we offer traditional marketing services that can push your business forward. We give our clients unlimited options to stay connected to their customers and their community, and sometimes that means going back to our marketing roots through the use of traditional media.
CASE STUDY: NISSAN NOW
Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign.
Because Facebook has such a large active user base and Nissan has such a diverse product offering, our target could be defined as almost anyone who is over the age of 18. Launching a campaign to such a broad demographic would not be cost-effective. The agency needed to find and target the best and most likely Nissan prospects as well as match the right product to the right person.
Believing that our top prospects would be people who had previously owned a Nissan in the past, the team at Rooks Agency decided to begin by developing a Facebook custom audience utilizing the current customer database. To expand upon that our team developed a Facebook “Look-a-Like” audience using existing customer data to find other potential customers who have the same interests and patterns.
Now that the potential targets had been established we first launched a Facebook carousel ad displaying the full line of Nissan products with attractive Sign and Drive lease offers. As each individual interacted with a particular offer, they were taken to product pages that were specific to the ad they interacted with.
Utilizing Google Tag Manager the prospect’s device was “tagged” based on the web pages they visited. Once tagged, they moved into our “lower funnel” marketing effort and we were able to deliver vehicle specific ads based on the product or products of interest. These “lower funnel” ads were continuously running video ads designed to reinforce the prospect’s interest.
As part of a fully integrated marketing campaign, these social media advertising efforts helped produce a large increase in vehicle sales.
“Thank you! The team at Rooks Agency did a great job with the Nissan Now marketing campaign. The social component put us over the top. Great job!”– Randy Santos, Firkins Nissan Executive Manager
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