ELECTRICAL MARKETING EXPERTS
MARKETING IN CHARGE OF SUCCESS
We make sure to take an integrated approach in helping electrical companies grow their businesses. Our digital strategists, SEO experts, and social media managers all work together to improve your search engine ranking, instill trust in your customers, and generate more leads. We want your business to succeed
ELECTRICAL COMPANY MARKETING SERVICES
Our main goal for your electrical company is to bring in more leads that consistently turn into booked service calls. Our prior experience working with electricians, combined with our extensive research in electrical service digital marketing, allows us to utilize best practices and take your electrical company to the next level. Our data-driven and strategic internet marketing services are designed to grow your business and beat out your competitors.
Ready to put your best foot forward? Rooks Agency is here to help.
Conversion rates are 6x higher for companies that utilize content marketing
The role that digital marketing plays in the success of your electrical business cannot be understated. Recent statistics prove that marketing efforts such as search engine optimization, content creation, and social media use are all important aspects to growing your company.
Did you know that Google’s Display Network is the largest in the world, with 90% reach across all internet users worldwide? Or that 97% of people go online to find local services?
The members of our marketing team are experts in the current marketing world and in strategies that will work best for your business. We want to use our research to drive leads and sales for your electrical company.
ELECTRICIAN DIGITAL MARKETING SERVICES
WE OFFER THE FOLLOWING SERVICES TO OUR CLIENTS:
SEARCH ENGINE OPTIMIZATION
GETTING YOUR SITE TO THE TOP OF THE SEARCH RESULTS
Let’s face it: when someone needs something, they turn to Google. That’s where search engine optimization comes in. To generate new business, your website needs to appear in the first pages of search engine results. At Rooks Agency, we specialize in digital marketing and stay up to date on the highest-converting search terms and keywords. Our SEO team optimizes your website to make sure your business is the first thing potential clients see when they search for local services.
TURNING YOUR WEBSITE INTO LEAD-GENERATING MACHINE
A strong website design won’t just make your business look good – it will help your office rank higher in local search results. Our team will design your small business’s website from the ground up to create an attractive, mobile-friendly, lead-generating machine. Our designers build an easy-to-use website that customers will enjoy visiting, and they work hand-in-hand with our SEO experts to take advantage of every opportunity to put your website in front of the right users.
SOCIAL MEDIA MANAGEMENT
PROMOTING YOUR BRAND. BRINGING TRAFFIC TO YOUR SITE
Don’t waste money by targeting the wrong audience. Our social media marketing team knows how to use your website traffic, customer databases, and Facebook page engagement to build a highly targeted audience of people who are looking for your business. Social media use can retain your current customers at a higher rate while also generating new business. Did you know that social media presence can affect your search rank? That’s why our social media team regularly combines social media and SEO strategies to ensure we’re not wasting any valuable opportunities.
PAY-PER-CLICK (PPC) MARKETING
PRECISELY TARGETED ADS THAT GENERATE CONVERSION
Pay-per-click (PPC) marketing is a must for any small business that wants to make sure they’re getting in front of the right people at exactly the right time. Google Ads offers a robust client interface that provides advertisers with the incredible ability to target and control their online advertising spend. These tools can help target your ideal market and ultimately bring in more income for your business. We’re a proud Google Partner, and our team specializes in search engine marketing.
SHAPING A CUSTOMER PERCEPTION OF YOUR HVAC BRAND
Through dedicated reputation management, we make sure you always have your best foot forward. Monitoring and responding to online reviews can feel like a daunting process, and we’re here to take care of it for you. When you gain trust with your customers and community, you gain business. Our team will help you display your brand in a way that positively promotes you and your services.
TRADITIONAL MARKETING FOR ELECTRICIANS
TV & VIDEO PRODUCTION. PRINT MEDIA. DIRECT MAIL
Traditional marketing isn’t dead yet. From direct mail campaigns to TV production, we offer traditional marketing services that can push your business forward. We give our clients unlimited options to stay connected to their customers and their community, and sometimes that means going back to our marketing roots through the use of traditional media.
MEET OUR CLIENT: LUMINOUS ELECTRIC
Luminous Electric is a family-owned and operated electrical company in Bradenton, FL. The company provides local electrical installation, repair, and maintenance, and cost per conversion.
A Fully-Integrated Campaign
We have had the wonderful opportunity to grow with Luminous Electric since they started their business over eight years ago. We began by implementing a fully-integrated advertising campaign that covered full branding, web design, search engine optimization, pay-per-click advertising, and traditional marketing efforts.
From their initial website, logo, truck designs, TV commercials, print ads, and more, Rooks Agency has been involved every step of the way.
We Bring Results
Through strategic planning and ongoing search engine optimization, we’ve been able to put Luminous at the very top of search engine results. Currently, Luminous ranks first on Google search for major industry keywords such as “Bradenton electrical services” and “Bradenton electrical repair.”
Their pay-per-click campaigns deployed through various social media platforms and Google Ads have been structured to be consistent with their website copy and calls to action, yielding the highest conversion rates as well as a low cost per conversion.
“Rooks Agency has been nothing but awesome! Since we started our business in 2011, we have expanded from 1 to 5 trucks and are continuing to grow. With David and his teams’ guidance, we were able to focus on other aspects of the business growth knowing our marketing was being taken care of by THE BEST. Most impressive is the agency’s ability to look at our company’s plan and provide the right marketing strategy to meet our needs. I am always blown away by the quality of the design and even more so by the speed with which they operate. If you ask for something in the morning… you will have it by the afternoon. Super team!”– Josephene Leavy, Luminous Electric
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