Pay-Per-Click (PPC) advertising is a powerful tool for driving targeted traffic and generating leads for home services and small businesses. However, to maximize your return on investment (ROI), it’s essential to implement effective strategies. Here are key PPC strategies that can help you achieve better results: 1. Understand Your Audience Conduct thorough research to understand…
In the digital era, effective website development serves as the cornerstone of successful online marketing strategies. It provides the platform upon which we roll out SEO, Social Media, PPC, and other marketing efforts. Crafting captivating websites isn’t just about aesthetics. It’s about elevating user experience to drive higher conversion rates and achieve business goals. Analyzing…
In today’s digital landscape, keeping pace with Google algorithm updates is essential for maximizing online visibility and driving organic traffic to websites. As search engines continually evolve, so too must the strategies and techniques employed for effective Search Engine Optimization (SEO). Search engines like Google regularly refine their algorithms to deliver more relevant and accurate…
The Client A/C Warehouse, a Florida based provider of air conditioning units and services, has been a valued client of Rooks Advertising since 2008. In that time, under the ownership of Duane Burns the company grew both their revenue and brand. They have cultivated their success through strategic marketing campaigns, customer service, and internal processes. …
Are you looking to get a better SEO ranking in Google’s Organic Search Results? Here are the top 5 categories that you should focus on: TECHNICAL One of your website’s core SEO components is its technical ability to render and deliver content. Site speed, especially on mobile has become a key factor in Google’s algorithm…
Recently, Google announced an update to their keyword matching strategy within Google Ads, which has significantly altered how keywords operate and resulted in some unintended consequences. If you’ve noticed that you’re no longer getting the same results from your ad budget – or you’re getting strange calls that aren’t relevant to your business, there’s a…
