Google Ads Keyword Updates and How They Impact HVAC Companies
| |

Google Ads Keyword Updates and How They Impact HVAC Companies

Last year, Google announced an update to their keyword matching strategy that completely changed the way keywords work inside Google Ads and had some unintended consequences. If you’ve noticed that you’re no longer getting the same results from your ad budget – or you’re getting strange calls that aren’t relevant to your business, there’s a…

The top five things to get your website to the top of search.

The top five things to get your website to the top of search.

Are you looking to get a better ranking in Google’s Organic Search Results?  Here are the top 5 categories that you should focus on: TECHNICAL One of your website’s core SEO components is its technical ability to render and deliver content.  Site speed, especially on mobile has become a key factor in Google’s algorithm for…

Case Study: Web Site Redesign For Higher Conversions
| |

Case Study: Web Site Redesign For Higher Conversions

“Happy Helpers Moving Co” Website Redesign The Company Happy Helpers Moving Co. is a professional moving company that provides local and long-distance moving services in Florida. Unique selling points: The  owner of the company and all company’s employees are military veterans who serve according to the highest moral standards associated with the United States Armed…

Case Study: Deal of the Day – Marketing for Dealerships
| | | | |

Case Study: Deal of the Day – Marketing for Dealerships

Promoting pre-owned cars dealerships Have you noticed how often pre-owned cars marketing is overlooked?  Our Facebook Marketing Campaigns solve that. Our strategy involves content developing that is visual, engaging, entertaining and highly informative. We are more focused on providing buyers detailed information rather than using pushy tactics. What we do? What do the stats look like?…

Case Study: RipTide Car Wash Event Promotion
| | |

Case Study: RipTide Car Wash Event Promotion

Objective  Create a Facebook ad strategy to attract new and returning customers to Riptide Car Wash’s Customer Appreciation Event. Challenges  Despite their quality car care and state-of-the-art facility, Riptide Car Wash was seeing a decline in sales due to increased competition from a nearby, large chain car wash that had opened approximately one-year ago. The…

Reputation Management: Build, Repair, Protect
| |

Reputation Management: Build, Repair, Protect

You’ve heard that our greatest fears are death and public speaking.  In today’s world, we can add one more to the list “having our reputation ruined on the Internet”.  We live in an age where your hard earned personal or business reputation can be wiped out by just a few in the vocal minority. The…