Marketing Minute: Google Ad Conversions

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Case Study: Gulf Coast Air Systems

Objective Increase PPC conversions while lowering both the cost per click and cost per conversion. Challenges During Florida’s hottest summer months, the local Google Ads competition for AC companies can be tough to go up against. The more businesses bidding on the same keywords in the same geographical area, the higher your cost per click…

SEO and Social Media

Just like peanut butter and jelly, your business’s SEO and social media strategies should complement each other. Though they can seem like two different animals, they have a relationship that allows both to be incredibly helpful if they work together.  SEO and Social Media Strategy Search Engine Optimization (SEO) increases your company’s chances of showing…

Why Be Social?

Maybe you have been hesitant to join social media. You keep hearing that you need to be on these platforms but you don’t see how it benefits your business. It’s hard to argue with the numbers, so below are some social media marketing statistics that may make your more willing to join the conversation on…

Best Practices for Social Media

Chances are you cannot go one day without someone mentioning social media. It’s an ever-growing industry- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. With that popularity, it’s no wonder that businesses are joining the community. With so much action on these platforms, it can be…

Google Ads Audience Targeting

Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing this tool will get your ad in front the right people at exactly the right time, boosting your campaign performance in the process. Google’s audience targeting options allow you to…