Case Study: Detweiler’s Propane

Objective 

Create an updated website design using SEO best practices while also optimizing the company’s Google Ads Strategy.

Challenges 

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Detweiler’s Propane is well known for being a long-standing Sarasota business with a stellar reputation. However, they struggled with their website’s search engine rankings. Over the years, many website design companies have approached them with proposals for updating their website. The company’s owners knew there was room for improvement but never felt comfortable making a change. They were concerned that it would take up too much time and weren’t sure the results would be worth it.

Solution

Once we met with the client and explained our strategy for improving their search rankings, they knew they were in the right hands. With just a little bit of input from them, we were able to develop a robust website using SEO best-practices. This included adding web pages for each of their primary products and services and expanding each page’s word count. We also updated the website’s copy to ensure optimum keyword saturation. Next, we implemented a Google Ads strategy to further improve their results.

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Result

The outcome was a significantly improved website that now produces excellent organic search results. The company has also experienced a significant improvement in their website’s traffic thanks to our expert Google Ads strategies. These changes have contributed to the company’s bottom line while also allowing them to spend less time worrying about their digital marketing strategy.

Testimonial 

“To be honest, at first, we weren’t excited about making changes to our website – but the Rooks Agency made it so easy! They take care of everything, so we don’t have to think about it. We love knowing that our marketing is in good hands. Now we can focus on what we do best – running our business.”