Marketing Minute: Google Ad Conversions

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Google Ads Audience Targeting

Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing this tool will get your ad in front the right people at exactly the right time, boosting your campaign performance in the process. Google’s audience targeting options allow you to…

Understanding Google Ad Conversion Tracking

When a user completes an action that you consider to be valuable, this action becomes a conversion. Google’s conversion tracking tool allows you to see what a customer has done after they’ve interacted with your search or display ad, whether they’ve purchased your product, called your business, or filled out a form on your website.…

5 Tips for Creating Effective Google Search Ads

You’ve set up your Google Ads account—but now what? How do you stand out from the crowd and beat your competitors on the search results page? Check out these five, simple tips that can help you create extremely effective Google search ads. 1. Utilize different types of Google search ads. Google Ads currently uses three…

Google Ads Bid Strategies

Cater to your campaign’s end goal through Google Ads’ different bid strategies. These options allow you to choose a strategy based off of an end result. Being intentional with bidding is an important step in creating a successful Google Ad campaign. Google Ads Bid Strategy Types Are you wanting to drive more people to your…

Google Ads Location Targeting

In the same way that you can customize when your ads appear, you can control where they appear. Narrow down your geotargeting strategy to reach customers in certain countries, cities, counties, zip codes, or radiuses. Choosing where your ads are displayed is an important part of optimizing your campaigns, as you want to spend your…