Google Ads Keyword Updates and How They Impact HVAC Companies
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Google Ads Keyword Updates and How They Impact HVAC Companies

Last year, Google announced an update to their keyword matching strategy that completely changed the way keywords work inside Google Ads and had some unintended consequences. If you’ve noticed that you’re no longer getting the same results from your ad budget – or you’re getting strange calls that aren’t relevant to your business, there’s a…

Google Ads Audience Targeting
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Google Ads Audience Targeting

Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing this tool will get your ad in front the right people at exactly the right time, boosting your campaign performance in the process. Google’s audience targeting options allow you to…

Understanding Google Ad Conversion Tracking
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Understanding Google Ad Conversion Tracking

When a user completes an action that you consider to be valuable, this action becomes a conversion. Google’s conversion tracking tool allows you to see what a customer has done after they’ve interacted with your search or display ad, whether they’ve purchased your product, called your business, or filled out a form on your website. Benefits of…

5 Tips for Creating Effective Google Search Ads
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5 Tips for Creating Effective Google Search Ads

You’ve set up your Google Ads account—but now what? How do you stand out from the crowd and beat your competitors on the search results page? Check out these five, simple tips that can help you create extremely effective Google search ads. 1. Utilize different types of Google search ads. Google Ads currently uses three…

Google Ads Bid Strategies
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Google Ads Bid Strategies

Cater to your campaign’s end goal through Google Ads’ different bid strategies. These options allow you to choose a strategy based off of an end result. Being intentional with bidding is an important step in creating a successful Google Ad campaign. Google Ads Bid Strategy Types Are you wanting to drive more people to your…