Google Ads Keyword Updates and How They Impact HVAC Companies
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Google Ads Keyword Updates and How They Impact HVAC Companies

Last year, Google announced an update to their keyword matching strategy that completely changed the way keywords work inside Google Ads and had some unintended consequences. If you’ve noticed that you’re no longer getting the same results from your ad budget – or you’re getting strange calls that aren’t relevant to your business, there’s a…

Top 3 Actions to Get More Website Leads – Now!
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Top 3 Actions to Get More Website Leads – Now!

Want more online leads? Focusing on paid search, map listings, and search engine optimization will boost your business to the top.   Statistics show how important search is when it comes to marketing your business: 46% of Google searches are looking for local information 86% of people rely on the internet to find local businesses 92%…

Fully Integrated Campaigns
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Fully Integrated Campaigns

A Rooks Agency fully integrated marketing campaign expands the digital campaign by adding offline advertising venues such as billboards, direct mail, and print publications. A full marketing campaign maximizes your advertising visibility for optimal brand saturation.

Case Study: Gulf Coast Air Systems
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Case Study: Gulf Coast Air Systems

Objective Increase PPC conversions while lowering both the cost per click and cost per conversion. Challenges During Florida’s hottest summer months, the local Google Ads competition for AC companies can be tough to go up against. The more businesses bidding on the same keywords in the same geographical area, the higher your cost per click…

Google Ads Audience Targeting
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Google Ads Audience Targeting

Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing this tool will get your ad in front the right people at exactly the right time, boosting your campaign performance in the process. Google’s audience targeting options allow you to…