Understanding Google Ad Conversion Tracking
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Understanding Google Ad Conversion Tracking

When a user completes an action that you consider to be valuable, this action becomes a conversion. Google’s conversion tracking tool allows you to see what a customer has done after they’ve interacted with your search or display ad, whether they’ve purchased your product, called your business, or filled out a form on your website. Benefits of…

Responsive Google Display Ads
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Responsive Google Display Ads

Responsive display ads can be used in both standard display campaigns and smart display campaigns. These ads are adaptable and can change their design to fit into just about any online ad space. They’re also asset-based, meaning Google takes the content and copy that you supply and combines them, with user experience in mind, to…

5 Tips for Creating Effective Google Search Ads
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5 Tips for Creating Effective Google Search Ads

You’ve set up your Google Ads account—but now what? How do you stand out from the crowd and beat your competitors on the search results page? Check out these five, simple tips that can help you create extremely effective Google search ads. 1. Utilize different types of Google search ads. Google Ads currently uses three…

Google Ads Location Targeting
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Google Ads Location Targeting

In the same way that you can customize when your ads appear, you can control where they appear. Narrow down your geotargeting strategy to reach customers in certain countries, cities, counties, zip codes, or radiuses. Choosing where your ads are displayed is an important part of optimizing your campaigns, as you want to spend your…

Google Ads Custom Scheduling
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Google Ads Custom Scheduling

Google Ads gives its users the option of controlling exactly when ads appear. Whether you want your ads to appear anytime a customer searches, only during office hours, or on specific days of the week, ad scheduling makes it possible. Utilizing this scheduling tool can increase your conversion rate while dropping your average cost per…