Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing this tool will get your ad in front the right people at exactly the right time, boosting your campaign performance in the process.
Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing this tool will get your ad in front the right people at exactly the right time. This results in boosting your campaign performance in the process.
Audience Types
Detailed Demographics
You can reach broad audience segments of the population through common demographics. These demographics include education level, employment details, marital and parental status, and homeownership.
Affinity
With affinity audiences, you can reach people based on a broader view of their lifestyle, passions, and daily habits. This audience type has shown an interest in a specific topic, such as beauty & wellness, lifestyles & hobbies, entertainment, news & politics, technology, travel, or automobiles, to name a few.
Life Events
Google’s life events audience allows you to engage with viewers on Youtube and Gmail around the important milestones in their lives, like graduating from college, getting married, or moving cities. This specific audience type generally reaches a smaller audience, as major life events can happen infrequently.
In-Market
Find customers who are in the market for your product by targeting this audience type. These users have actively researched products and are considering buying a service or product like yours. This is a great audience type for businesses who are looking to drive direct conversions.
Custom Intent
A custom intent audience allows you to create your own audience parameters based off of a specific vertical or landing page. Google gives you the option to use auto-created segments or define your own audience by specifying in-market keywords, URLs and relevant apps.
Remarketing
Remarketing audiences allow you to reach customers who have already engaged with your company’s products and services. This includes past website visitors or people who have given you their contact information.
Narrowing down your target audience is imperative for a successful advertising campaign. The more specific you can be with ad placement, the lower your cost per conversion becomes. Our team of experienced and certified Google Ads experts are ready to get your ads to an optimized target audience. Give us a call at 941-747-2021 or send us an inquiry online.
