Google Ads allows you to add audience targeting and reach people based on their interests, habits, who they are, and what they like. Audience targeting can reach people while they are browsing the web, watching videos, or using an app. This allows you to boost your campaign’s performance!
How Audience Targeting Works
Audiences for display campaigns are people with specific interests, intents, and demographic information. This information is estimated by Google. You are able to choose from a large range of categories when adding an audience to a campaign, such as fans of travel or life music, people shopping for cars, home owners, or specific people that have visited your website or app. Once the people in the selected categories are chosen, Google will show your ads. Google even uses machine learning to update similar audience lists. This makes it easier to search for new audiences similar to the customers that you already have.
What are Their Interests?
There are so many different ways to target your audience. Detailed Demographics allow you to reach broad segments of the population with similar traits. This will be how to reach those who are homeowners, new parents, students, etc. If you want to expand the reach of a campaign from TV ads to online, Affinity Audiences were built for this. You can even build an audience more tailored to your brand with custom Affinity Audiences. Life Events allow you to reach your audience when they are approaching an important milestone, such as graduating from college or getting married. In-Market Audiences allows you to reach those who are researching those particular products and are actively considering buying.
Audience targeting allows you to get your ad where you like it and in front of who you would like to reach. Our team of experienced and certified Google Ads experts are ready to get your ads to your target audience. Give us a call at 941-747-2021 or send us an inquiry online.