Understanding Google Ad Conversion Tracking

When a user completes an action that you consider to be valuable, this action becomes a conversion. Google’s conversion tracking tool allows you to see what a customer has done after they’ve interacted with your search or display ad, whether they’ve purchased your product, called your business, or filled out a form on your website.

Benefits of Conversion Tracking

Having access to conversion data allows you to optimize your keyword lists, ad copy, and campaign strategies. Sort through what’s working and what’s not by seeing which marketing tactics are driving customers to contact you or buy your product. This information can also help you narrow down where your customers are coming from, such as cell phones, desktops, or mobile applications.

How Are Conversions Tracked?

When someone interacts with your search or display ad, Google stores a customized cookie containing information about the interaction. When the conversion is finally made, a tracking tag reads the cookie and sends the conversion back to Google Ads. Sometimes a specific tag or code must be installed in your company’s website or tag manager in order for Google to effectively gather information.

Our team of experienced and certified Google Ad experts is ready to take care of this process for you so that you never have to worry about it. Give us a call at 941-747-2021 or send us an inquiry online and start optimizing your ad campaigns today.