How can you tell if your Google Ads are paying off? You ran the ads, but now what? If you want to know how many people actually did an action you consider valuable, whether it is buying something or signing up for a newsletter, you want to watch your conversions. Not only did the person click and interact with your ad, they followed through and took the requested action. Google Ads gives you a super helpful free tool called Conversion Tracking. Conversion Tracking allows you to see what after the customer has interacted. Whatever your have defined as your valuable action, Conversion Tracking shows you which customers completed that action.
First you need to define what you would like to track. Are you trying to have people to purchase a product off your website? Are you trying to have people download your app? If you want to track website related actions, you want set up conversion tracking for your website. If you want to track app related actions, you want to set up conversion tracking third party app analytics or third party click-tracking.
How Are Conversions Tracked?
If someone interacts with your ad Google stores a cooking containing information about the interaction. When the conversion is made, the tracking tag you installed reads the cookie and sends the conversion information back to Google Ads. It is important to remember auto-tagging in all your Google Ad accounts because of this. You will need a site-wide tag for the more accurate measurements.
Are you ready to deep dive into Google Ads? Our team of experienced and certified Google Ads experts are ready to help, give us a call at 941-747-2021 or send us an inquiry online.