Responsive display ads can be used in both standard display campaigns and smart display campaigns. These ads are adaptable and can change their design to fit into just about any online ad space. They’re also asset-based, meaning Google takes the content and copy that you supply and combines them, with user experience in mind, to generate multiple formats.

Benefits of Responsive Display Ads

Improve your reach: Because they’re automated by Google, responsive display ads can be resized to fit into any digital space, making it easier to reach your target audience whenever they’re browsing online. Instead of being limited to a two or three sizes, Google uses their massive Display Network to meet your potential customers wherever they go.

Dynamic retargeting: Your responsive display ads can also support dynamic retargeting. This allows you to attach a feed to your campaign, showing previous website visitors ads for the products they’ve recently viewed.

Best Ad Dimensions:

Based off of Google’s own recommendations, these ad dimensions are the most optimal:

Best Dimensions of Mobile:

300 x 250 • 320 x 50 • 320 x 100 • 250 x 250 • 200 x 200

Best dimensions for Desktop:

336 x 280 • 728 x 90 • 300 x 600 • 160 x 600 • 970 x 90 • 468 x 60 • 250 x 250 • 200 x 200

What Next?

Our team of experienced and certified Google Ads experts are ready to help you create an optimized display campaign designed to convert. Give us a call at 941-747-2021 or send us an inquiry online.

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