Responsive Display Ads are a type of ad that can be used in standard Display campaigns and Smart Display campaigns. Responsive Display Ads change their look and formate to just about any ad space. These ads are asset based, which means you submit your copy and content and Google automatically combines them that will create the best experience for the user.
Benefits of Responsive Display Ads
- Enhance Your Ads: when you use Responsive Display Ads, Google will take all that you have submitted and match it so the best experience for the user is created. This is created based on predictions from your performance history.
- More Reach: since your Responsive Display Ads are automatically adjusted to fit many different ad spaces, your ad can go more places. Due to the different copy and photos you submit, you can have an ad that appears on one site as a banner, and an ad that appears as a dynamic display ad on another site. If you submit videos, you are giving Google even more to work with!
- Dynamic Retargeting: Your Responsive Display Ads can support dynamic retargeting as well. If you attach a feed to your campaign, your customers are able to see responsive ads that are created for them with the products they have been looking at.
How to Manage Your Responsive Ads
Responsive Display Ads have the ability to create many different possible ads. Because of this, it is important to make sure all the possibilities to promote your brand in a good light. In order to do this, make sure your photos are not blurry, or have excessive filters. Try to avoid collage images and images with borders. The use of a logo is optional, but if there is no logo submitted Google will add a neutral image such as the first letter of your brand name. It is recommended to have the logo submitted on a transparent png, and to avoid any extra details near the logo.
Best Ad Dimensions:
Google has given us the best ad dimensions to use! These ad dimensions help to make a Responsive Display Ad campaign even better.
Best Dimensions of Mobile:
300 x 250
320 x 50
320 x 100
250 x 250
200 x 200
Best dimensions for Desktop:
336 x 280
728 x 90
300 x 600
160 x 600
970 x 90
468 x 60
250 x 250
200 x 200
Are you ready for your Google Ads to be the best they can be? Our team of experienced and certified Google Ads experts are ready to help. Give us a call at 941-747-2021 or send us an inquiry online.