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How Google’s November 2024 Algorithm Update Impacts Marketing Strategies for Home Service Businesses

ByRooks Agency

Understanding the November 2024 Algorithm Update The November algorithm update (2024) from Google focuses on refining search results to emphasize high-quality, relevant, and user-focused content. This update prioritizes expertise, trust, and engagement metrics such as bounce rates and time on page, while penalizing outdated practices like keyword stuffing. Mobile usability, page speed, and authentic storytelling…

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The Risks of AI-Generated Content in Marketing: How to Balance Automation with Human Insight

ByRooks Agency

In today’s fast-paced marketing world, artificial intelligence (AI) tools have become indispensable for content creation, helping businesses scale their marketing efforts and save time. However, relying too heavily on AI-generated content can pose serious risks, especially when it comes to maintaining authenticity, quality, and search engine rankings. The key to success lies in striking the…

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 The Future of SEO: Latest Trends and Google Algorithm Updates

ByRooks Agency

In today’s digital landscape, keeping pace with Google algorithm updates is essential for maximizing online visibility and driving organic traffic to websites. As search engines continually evolve, so too must the strategies and techniques employed for effective Search Engine Optimization (SEO). Search engines like Google regularly refine their algorithms to deliver more relevant and accurate…

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The top five things to get your website to the top of search.

ByRooks Agency

Are you looking to get a better SEO ranking in Google’s Organic Search Results?  Here are the top 5 categories that you should focus on: TECHNICAL One of your website’s core SEO components is its technical ability to render and deliver content.  Site speed, especially on mobile has become a key factor in Google’s algorithm…

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Top 3 Actions to Get More Website Leads – Now!

ByRooks Agency

Unlock the secrets to lead generating success with our latest blog post, where we delve into three powerhouse strategies: PPC, SEO, and Local Listing. Learn how each tactic plays a vital role in attracting and converting high-quality leads for your business! Want more online leads? Focusing on paid search, map listings, and search engine optimization…

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SEO and Social Media

ByRooks Agency

Just like peanut butter and jelly, your business’s SEO and social media strategies should complement each other. Though they can seem like two different animals, they have a relationship that allows both to be incredibly helpful if they work together.  SEO and Social Media Strategies Search Engine Optimization (SEO) increases your company’s chances of showing…