SEO and Social Media

Just like peanut butter and jelly, your business’s SEO and social media strategies should complement each other. Though they can seem like two different animals, they have a relationship that allows both to be incredibly helpful if they work together.  SEO and Social Media Strategy Search Engine Optimization (SEO) increases your company’s chances of showing…

Responsive Google Display Ads

Responsive display ads can be used in both standard display campaigns and smart display campaigns. These ads are adaptable and can change their design to fit into just about any online ad space. They’re also asset-based, meaning Google takes the content and copy that you supply and combines them, with user experience in mind, to…

5 Tips for Creating Effective Google Search Ads

You’ve set up your Google Ads account—but now what? How do you stand out from the crowd and beat your competitors on the search results page? Check out these five, simple tips that can help you create extremely effective Google search ads. 1. Utilize different types of Google search ads. Google Ads currently uses three…

Google Ads Bid Strategies

Cater to your campaign’s end goal through Google Ads’ different bid strategies. These options allow you to choose a strategy based off of an end result. Being intentional with bidding is an important step in creating a successful Google Ad campaign. Google Ads Bid Strategy Types Are you wanting to drive more people to your…

Google Ads Location Targeting

In the same way that you can customize when your ads appear, you can control where they appear. Narrow down your geotargeting strategy to reach customers in certain countries, cities, counties, zip codes, or radiuses. Choosing where your ads are displayed is an important part of optimizing your campaigns, as you want to spend your…

Keywords for Google Ads

Keywords are words or phrases connected to ad groups that are used to match your ads with terms people are searching for. It’s important to narrow down your Google Ads keywords to a high-quality, relevant selection in order to make the most of your budget and to attract the right people. Different Types of Google…