Case Study: RipTide Car Wash Event Promotion

Objective  Create a Facebook ad strategy to attract new and returning customers to Riptide Car Wash’s Customer Appreciation Event. Challenges  Despite their quality car care and state-of-the-art facility, Riptide Car Wash was seeing a decline in sales due to increased competition from a nearby, large chain car wash that had opened approximately one-year ago. The…

Reputation Management: Build, Repair, Protect

You’ve heard that our greatest fears are death and public speaking.  In today’s world, we can add one more to the list “having our reputation ruined on the Internet”.  We live in an age where your hard earned personal or business reputation can be wiped out by just a few in the vocal minority. The…

SEO and Social Media

Just like peanut butter and jelly, your business’s SEO and social media strategies should complement each other. Though they can seem like two different animals, they have a relationship that allows both to be incredibly helpful if they work together.  SEO and Social Media Strategy Search Engine Optimization (SEO) increases your company’s chances of showing…

Why Be Social?

Maybe you have been hesitant to join social media. You keep hearing that you need to be on these platforms but you don’t see how it benefits your business. It’s hard to argue with the numbers, so below are some social media marketing statistics that may make your more willing to join the conversation on…

Best Practices for Social Media

Chances are you cannot go one day without someone mentioning social media. It’s an ever-growing industry- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. With that popularity, it’s no wonder that businesses are joining the community. With so much action on these platforms, it can be…

Case Study: Nissan Now

Objective Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign. Challenges Because Facebook has such a large active user base and Nissan has such a diverse product offering, our target could be defined as almost anyone who is over the age of 18. Launching…