Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing this tool will get your ad in front the right people at exactly the right time, boosting your campaign performance in the process. Google’s audience targeting options allow you to…
When a user completes an action that you consider to be valuable, this action becomes a conversion. Google’s conversion tracking tool allows you to see what a customer has done after they’ve interacted with your search or display ad, whether they’ve purchased your product, called your business, or filled out a form on your website. Benefits of…
You can use responsive display ads in both standard display campaigns and smart display campaigns. These ads adapt and can change their design to fit into just about any online ad space. They operate based on assets. This means Google combines the content and copy that you supply to generate multiple formats, prioritizing user experience….
You’ve set up your Google Ads account, but now what? How do you stand out from the crowd and beat your competitors on the search results page? Check out these five, simple tips that can help you create extremely effective Google search ads. 1. Utilize different types of Google search ads. Google Ads currently uses…
Cater to your campaign’s end goal through Google Ads’ different bidding strategies. These options allow you to choose a strategy based off of an end result. Being intentional with bidding is an important step in creating a successful Google Ads Pay-Per-Click campaign. Google Ads Bid Strategy Types Are you wanting to drive more people to…
Dive into the intricacies of location targeting in Google Ads PPC campaigns. Explore effective audience reach by geographic location. Understanding location targeting strategies is essential for maximizing advertising ROI. What is Location Targeting (a.k.a. Geotargeting) Just as you can customize when your ads appear, you have the power to control where they appear. Refine your…
