Case Study: Authorized Benjamin Moore Retail Website Design

Objective Create a website that would primarily feature Benjamin Moore Paints as well as allow the retailer to supplement the paint offerings with wallpaper and paint sprayer products. The site needed to enhance Google Maps listings and have landing pages that would best support Google Adwords campaigns. Challenges As an authorized Benjamin Moore retailer the…

Case Study: Nissan Now

Objective Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign. Challenges Because Facebook has such a large active user base and Nissan has such a diverse product offering, our target could be defined as almost anyone who is over the age of 18. Launching…

Case Study: Cadillac Adwords Campaign

Objective Create a comprehensive Adwords campaign that avoids DMA overlap and eliminates territory conflict between two Cadillac stores that were owned by the same group. In addition, eliminate erroneous clicks in pre-owned inventory. Challenges Traditional Adwords campaigns are generated based on a radius around the advertising store and is designed to cover and protect the…

Case Study: Bentley Bentayga National Launch

Objective Create a targeted marketing campaign designed to introduce the all new 2017 Bentley Bentayga to its most likely prospects. The campaign needed to provide an upscale “concierge” feel that aligned with the expectations of the ultra luxury client. Challenges The Bentayga is the first SUV to be added to the Bentley vehicle line up.…

Automotive Adwords – Top 3 Ways You Are Getting Ripped Off

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Google Mobile Friendly Update

Today is the big day! Google is launching its new mobile friendly update. This new update is designed to ensure a better experience for users of mobile devices like cell phones. Why would Google do this? Well the short answer is that over 50% of all web browsing is now done on mobile phones. That…