Keywords are words or phrases connected to ad groups that are used to match your ads with terms people are searching for. It’s important to narrow down your Google Ads keywords to a high-quality, relevant selection in order to make the most of your budget and to attract the right people. Different Types of Google…
There are many metrics to be aware of with Google Ads. While working with Google Ads, there are some metrics you will most likely use often. These metrics are simple, and will make a big difference in understanding your ad’s performance and how it is helping your business. Impression An impression is how often your…
Objective Launch a complete branding package and digital campaign for The People’s Plumber. Challenges: The business did not have an existing website, logos, or marketing materials. The client wanted a “shiny metal” look integrated throughout all of the marketing materials, including the website. In addition, the client wanted to receive appointment requests from the website….
What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency is when your company’s name, address, and phone number are listed the same way across the web. This includes the same information, as well as the same format over the…
What is Google Ads? We don’t need to ask if you’ve heard of it. Since its creation in 1996, Google has become both a household name and the world’s number one search engine (SEJ). With over 90% of the search engine market share, it currently dominates the industry. Its immense footprint makes the digital empire…
Objective Create a highly effective Adwords campaign for A/C Warehouse, the area’s largest Rheem distributor. Challenges The client serves the entire Tampa Bay Area. However, pricing varied from area to area as well as services. Though the digital budget was substantial, getting a strong ROI on Adwords remained important. Solution By creating 14 separate campaigns…
