NAP, Citations, and Domain Authority

What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency is when your company’s name, address, and phone number are listed the same way across the web. This includes the same information, as well as the same format over the…

Introduction to Google Ads

What is Google Ads? We don’t need to ask if you’ve heard of it. Since its creation in 1996, Google has become both a household name and the world’s number one search engine (SEJ). With over 90% of the search engine market share, it currently dominates the industry. Its immense footprint makes the digital empire…

Case Study: Rheem Regional Adwords Execution

Objective Create a highly effective Adwords campaign for A/C Warehouse, the area’s largest Rheem distributor. Challenges The client serves the entire Tampa Bay Area. However, pricing varied from area to area as well as services. Though the digital budget was substantial, getting a strong ROI on Adwords remained important. Solution By creating 14 separate campaigns…

Case Study: Authorized Benjamin Moore Retail Website Design

Objective Create a website that would primarily feature Benjamin Moore Paints as well as allow the retailer to supplement the paint offerings with wallpaper and paint sprayer products. The site needed to enhance Google Maps listings and have landing pages that would best support Google Adwords campaigns. Challenges As an authorized Benjamin Moore retailer the…

Case Study: Nissan Now

Objective Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign. Challenges Because Facebook has such a large active user base and Nissan has such a diverse product offering, our target could be defined as almost anyone who is over the age of 18. Launching…

Case Study: Cadillac Adwords Campaign

Objective Create a comprehensive Adwords campaign that avoids DMA overlap and eliminates territory conflict between two Cadillac stores that were owned by the same group. In addition, eliminate erroneous clicks in pre-owned inventory. Challenges Traditional Adwords campaigns are generated based on a radius around the advertising store and is designed to cover and protect the…