Google Ads gives its users the option of controlling exactly when ads appear. Whether you want your ads to appear anytime a customer searches, only during office hours, or on specific days of the week, ad scheduling makes it possible. Utilizing this scheduling tool can increase your conversion rate while dropping your average cost per…
Keywords are words or phrases connected to ad groups that are used to match your ads with terms people are searching for. It’s important to narrow down your Google Ads keywords to a high-quality, relevant selection in order to make the most of your budget and to attract the right people. Different Types of Google…
There are many metrics to be aware of with Google Ads. While managing your Pay-per-click campaign with Google Ads, you’ll likely use certain metrics These metrics are simple, and will make a big difference in understanding your ad’s performance and how it is helping your business. Impression An impression signifies how frequently your ad appears….
Discover how Rooks Agency transformed a local plumbing business with a custom plumber website, designed to enhance online visibility and attract more customers. Objective Launch a complete branding package and digital campaign for The People’s Plumber. Challenges: The business did not have an existing website, logos, or marketing materials. The client wanted a “shiny metal”…
Let’s dive into the key elements of SEO as we explore the critical importance of NAP consistency, citations, company name relevance, and domain authority in optimizing your online presence. What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency entails…
What is Google Ads? We don’t need to ask if you’ve heard of it. Since its creation in 1996, Google has become both a household name and the world’s number one search engine. Google is also the most popular PPC advertising platform. With over 90% of the search engine market share, it currently dominates the…
