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Case Study: The People’s Plumber

Discover how Rooks Agency transformed a local plumbing business with a custom plumber website, designed to enhance online visibility and attract more customers. Objective Launch a complete branding package and digital campaign for The People’s Plumber. Challenges: The business did not have an existing website, logos, or marketing materials. The client wanted a “shiny metal”…

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NAP, Citations, and Domain Authority

Let’s dive into the key elements of SEO as we explore the critical importance of NAP consistency, citations, company name relevance, and domain authority in optimizing your online presence. What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency entails…

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Case Study: Rheem Regional Google Ads Execution

Objective Create a highly effective Google Ads campaign for A/C Warehouse, the area’s largest Rheem distributor. Challenges The client serves the entire Tampa Bay Area. However, pricing varied from area to area as well as services. Although the digital budget was substantial, achieving a strong ROI on Google Ads remained crucial. Solution By creating 14…