Case Study: Deal of the Day – Marketing for Dealerships

Promoting pre-owned cars dealerships

Have you noticed how often pre-owned cars marketing is overlooked? 

Our Facebook Marketing Campaigns solve that.

Our strategy involves content developing that is visual, engaging, entertaining and highly informative. We are more focused on providing buyers detailed information rather than using pushy tactics.

What we do?

  • We will shoot and produce 20 custom used car “deal of the day” videos each month.
  • We will promote those videos on Facebook throughout the month
deal-of-the-day-used-car-dealership-1600

What do the stats look like?

  • Our ads generally have around 100,000 impressions per month. (can vary by market)
  • Our ads yield around 1,000 clicks to your website.

Our video ads are highly effective. They drive the target audiences by impacting prospective buyers!

Let’s take a closer look at the results of our recent “Deal of the Day” marketing effort:

Nissan_of_Bradenton-log

Impressions

23,545

Reach

9,852

Link Clicks

430

$ Spent

$295

douglas-jcdr-logo

Impressions

70,558

Reach

19,944

Link Clicks

1,212

$$ Spent

$750

What do the videos look like?

What do you have to do?

We shoot all 20 vehicles once per month.  Your responsibility is to have the vehicles lined up and ready to be pulled up into the filming area.  Most of our clients are able to get through all 20 cars in under an hour with a lot guy or sales people pulling the cars into position.

Can I do New Cars if I want?

You bet… Here is an example:

Want to boost your pre-owned and new car sales?
Contact Rooks Agency, your car dealership marketing experts!