SOCIAL MEDIA PORTFOLIO: STRATEGY IN MOTION
Social Media That Builds Brands and Books Jobs
Marketing isn’t just about posting. It’s about positioning.
Social Media That Builds Brands and Books Jobs
At Rooks Advertising, social media is more than content; it’s strategic brand reinforcement. Every post, every ad, and every video is designed to strengthen recognition, build trust, and drive measurable growth.
We help HVAC, plumbing, electrical, and home service businesses dominate their local markets through smart, creative, powerful messaging and performance-driven advertising.
We don’t just post.
We make moves!
Our Work in Action: VIDEO AD CAMPAIGNS
Real campaigns. Real engagement. Real growth.
Below is a selection of social media video ads and organic videos created for home service businesses across the HVAC, plumbing, and electrical industries.
Mantee Technical College: Graduation Ceremony
Americare Appliance Repair
Griggs Plumbing Ad #1
Griggs Plumbing Ad #2
Lowcountry GT
American Outdoor Cabinets 1
American Outdoor Cabinets 2
American Outdoor Cabinets 3
American Outdoor Cabinets 4
Air Rescue Video Ad
Sarasota Gate Video Ad
Americare Video Ad
Griggs Plumbing Video Ad
Pure Tek Air Video Ad
Static Ads & Organic Posts:
Real campaigns. Real engagement. Real growth.
Optimized for local lead generation, organic posts, and advertisements. Each piece reflects our commitment to brand clarity, audience engagement, and conversion-focused messaging.
From Facebook Lead to Water Heater Sale: A Kay Plumbing Success Story
A targeted Facebook ad campaign promoting a $79 water heater flush helped Kay Plumbing, Heating & Cooling generate 39 leads on a $750 advertising budget. One customer who responded to the offer ultimately purchased a new water heater, demonstrating how an affordable maintenance promotion can create opportunities for higher-value service and equipment sales.
Campaign Results: $750 Ad Budget | 39 Leads | 58,399 Impressions | 16,344 People Reached
SOCIAL MEDIA MARKETING THAT WORKS
Paid Social Media Advertising
We create targeted, high-performing ad campaigns across Facebook, Instagram, and other major platforms designed to:
- Generate qualified leads
- Increase booked calls
- Promote seasonal offers
- Build brand authority
- Retarget engaged audiences
Social Media Management
Organic content builds familiarity and trust — especially in competitive home service markets. Our strategy focuses on:.
- Brand consistency
- Educational & authority-building content
- Customer trust signals
- Promotional balance
- Community engagement
- Platform-specific formatting best practices
We constantly analyze performance data to improve results, because playing to win requires precision.
Why Home Service Companies Choose Rooks
Most agencies create generic content.
We create an industry-specific strategy.
We specialize in marketing for:
- HVAC companies
- Plumbing businesses
- Electrical contractors
- Roofing & Flooring
- Other home service businesses
We understand:
- Seasonality
- Emergency-driven buying behavior
- Local service competition
- Offer-based marketing
- Financing promotions
- Membership programs
When you work with us you get:
- A full-service marketing partner
- Strategic brand reinforcement
- Data-driven campaign management
- Consistent, professional creative
- A team focused on your growth
Ready to Make Your Move?
Let’s build a social media strategy that helps your company play to win.
Let’s build a social media strategy that strengthens your brand, generates real leads, and positions your company as the clear choice in your market. At Rooks Advertising, every move is intentional, and every campaign is built to perform.
