Integrated Marketing solution for HVAC industry
Recently, Google announced an update to their keyword matching strategy within Google Ads, which has significantly altered how keywords operate and resulted in some unintended consequences. If you’ve noticed that you’re no longer getting the same results from your ad budget – or you’re getting strange calls that aren’t relevant to your business, there’s a…
Objective Increase PPC conversions while lowering both the cost per click and cost per conversion. Challenges During Florida’s hottest summer months, the local Google Ads competition for AC companies can be tough to go up against. The more businesses bidding on the same keywords in the same geographical area, the higher your cost per click…
Objective Create a highly effective Google Ads campaign for A/C Warehouse, the area’s largest Rheem distributor. Challenges The client serves the entire Tampa Bay Area. However, pricing varied from area to area as well as services. Although the digital budget was substantial, achieving a strong ROI on Google Ads remained crucial. Solution By creating 14…
