Why Voice Search Optimization Matters for Home Services Marketing?
“Hey Siri, find an HVAC company near me.”
“Alexa, who offers emergency plumbing services?”
Every day, millions of people use voice search to find local services. According to BrightLocal, 58% of consumers have used voice search to find local business information, and this number keeps growing. If your business isn’t optimized for voice search, you could miss out on high-intent customers!
Let’s explore how to optimize your business for voice search and rank higher in “near me” queries.
1. Optimize for Conversational, Long-Tail Keywords
Voice searches are longer and more natural than typed searches. Instead of typing “HVAC repair Bradenton,” a voice searcher might say:
What to do:
Example:
If you own an HVAC company, optimize for phrases people actually ask, like
2. Get Your Google Business Profile Voice-Search Ready
Statistics:
46% of voice search users look for local business information daily (according to Google).
What to do:
Example:
A homeowner asks, “Where can I find the best HVAC company in Longmont?”
If your profile is optimized and has positive reviews, Google is more likely to recommend your business.
3. Improve Website Speed & Mobile Usability
Voice-optimized search results prioritize fast, mobile-friendly websites.
What to do:
Example:
A homeowner searches, “Who can fix a leaking water heater near me?”
If your website loads too slowly, Google may skip it in favor of a faster competitor’s site.
4. Target “Near Me” Searches with Local SEO
Google search is highly location-based, so optimizing for “near me” searches is critical.
What to do:
Example:
A plumber created a blog titled “How to Prevent Frozen Pipes in Denver.”
When someone searches, “How to protect pipes from freezing near me?”, Google may prioritize their website.
Final Thoughts
Voice search is the future of local SEO, and businesses that optimize for it will capture more leads. By using natural language, optimizing Google Business Profiles, and prioritizing mobile speed, you can make sure your business is easily found in ‘near me’ searches.
Want to dominate voice search? With solid experience in home services marketing, Rooks Advertising Agency will help your business optimize for voice search and stay ahead of the competition. Contact Rooks Advertising Agency for expert SEO solutions! Call us at 941-747-2021, contact us online, or request a FREE digital marketing analysis.
