In addition to the ability to make the ads appear to your customers exactly when you want them to, you can also control where they appear. You have the ability to choose your target locations to reach out to your customers. Once you select a location, It allows your ad to appear to people in those locations. You can define your location by radius, and choose the size of it. You can even define your location zip code, city, county, country. This allows you to be broad or incredibly defined. If you find that one area is more promising than another location, you are able to redefine your location targeting settings at any time.
Benefits of Location Targeting
Why would you want to do this? One of the major benefits of location targeting is it allows you to find your ideal customers. Once you find your idea customers you are able to send ads to them directly. If there is an area you do not want to send your ads to, you even have the ability to exclude certain areas while you define your location. Just like any other form of advertising, if the ad is not in the right location it will not perform as well as it could. With location targeting, you are able to get your ad right in front of your idea customers.
With the ability to redefine your location targeting settings at any time, you are able to constantly see what is or is not working and change your ad accordingly. For example, it is not recommended to target too many areas because that can be costly. This ability to reassess and redefine ultimately saves you money, as you are not able to redefine your areas.
Our team of Google Ads experts are ready to transform your Google Ads. If you would like to learn more about our marketing services, give us a call at 941-747-2021 or send us an inquiry online.