In the same way that you can customize when your ads appear, you can control where they appear. Narrow down your geotargeting strategy to reach customers in certain countries, cities, counties, zip codes, or radiuses. Choosing where your ads are displayed is an important part of optimizing your campaigns, as you want to spend your money in areas that have a higher chance of converting.
Benefits of Location Targeting
Location targeting allows you to find and focus on your ideal customers. A swimming pool construction company, for example, might want to target uncrowded, suburban areas to advertise their service, avoiding busy city centers or locations that contain multiple apartment complexes. By analyzing your target audience and their lifestyle, habits, and search tendencies, you can narrow down your advertising efforts to reach people who are interested in your business and ready to convert.
Our team of Google Ads experts are ready to transform your campaigns and create the perfect location targeting strategy for your business. If you’re interested in learning more about our marketing services, give us a call at 941-747-2021 or send us an inquiry online.