Google Ads allows you to cater your bid strategy to the end goal of your campaign. Depending on what it is you would like to accomplish, Google Ads allows you to choose a strategy that is best for your needs. It is important to be intentional about what you would like out of the specific ads then choose the proper bid strategy after that.
What are the Bid Strategies?
Once you have decided your advertising and campaign goals, you can easily decide which bid strategy is best for you. If you want customers to take a specific action on your website, you are using Conversion Tracking. This is a tool that helps measure how many clicks on your ads lead to actions such as sales or leads. You are able to do Conversion Tracking with Smart Bidding.
Focusing on clicks may be beneficial if you are trying to generate traffic to your website. If this is the case, Cost-per-click may be the right bid strategy. If you want to increase brand awareness, it may be ideal to focus on impressions. If you are focusing on impressions, the bid strategy to use is cost per thousand viewable impressions (vCPM) bidding. This will put your message in front of customers. You are also able to to maximize visibility by using Target Search Page Location or Target Outranking Share strategy. If your ads have videos and you want more people to view the videos, using cost-per-view (CPV) or cost-per-thousand (CPM) bidding may be ideal.
Each bid strategy has its own benefit. It all comes down to what you are hoping for out of your Google Ads. Once you know that, you are able to tailor your Google Ads to really benefit your cause. Our team of Google Ads experts can create Google Ads that will change your business. If you would like to learn more about our marketing services, give us a call at 941-747-2021 or send us an inquiry online.