Objective Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan Now” campaign. Challenges Because Facebook has such a large active user base and Nissan has such a diverse product offering, our target could be defined as almost anyone who is over the age of 18. Launching…
Category: Case Studies
Objective Create a comprehensive Adwords campaign that avoids DMA overlap and eliminates territory conflict between two Cadillac stores that were owned by the same group. In addition, eliminate erroneous clicks in pre-owned inventory. Challenges Traditional Adwords campaigns are generated based on a radius around the advertising store and is designed to cover and protect the…
Objective Create a targeted marketing campaign designed to introduce the all new 2017 Bentley Bentayga to its most likely prospects. The campaign needed to provide an upscale “concierge” feel that aligned with the expectations of the ultra luxury client. Challenges The Bentayga is the first SUV to be added to the Bentley vehicle line up.…