Cater to your campaign’s end goal through Google Ads’ different bidding strategies. These options allow you to choose a strategy based off of an end result. Being intentional with bidding is an important step in creating a successful Google Ads Pay-Per-Click campaign. Google Ads Bid Strategy Types Are you wanting to drive more people to…
Google Ads Location Targeting: Reaching Your Audience Where They Are In today’s digital landscape, connecting with the right audience is crucial for business success. Google Ads location targeting is a powerful tool that ensures your ads reach the people most likely to engage with your business. But what exactly is location targeting, and how can…
Google Ads gives its users the option of controlling exactly when ads appear. Whether you want your ads to appear anytime a customer searches, only during office hours, or on specific days of the week, ad scheduling makes it possible. Utilizing this scheduling tool can increase your conversion rate while dropping your average cost per…
Keywords are words or phrases connected to ad groups that are used to match your ads with terms people are searching for. It’s important to narrow down your Google Ads keywords to a high-quality, relevant selection in order to make the most of your budget and to attract the right people. Different Types of Google…
There are many metrics to be aware of with Google Ads. While managing your Pay-per-click campaign with Google Ads, you’ll likely use certain metrics These metrics are simple, and will make a big difference in understanding your ad’s performance and how it is helping your business. Impression An impression signifies how frequently your ad appears….
Discover how Rooks Agency transformed a local plumbing business with a custom plumber website, designed to enhance online visibility and attract more customers. Objective Launch a complete branding package and digital campaign for The People’s Plumber. Challenges: The business did not have an existing website, logos, or marketing materials. The client wanted a “shiny metal”…
Let’s dive into the key elements of SEO as we explore the critical importance of NAP consistency, citations, company name relevance, and domain authority in optimizing your online presence. What is NAP? You may have heard many acronyms thrown around lately, but what is NAP? NAP stands for name, address, phone number. NAP consistency entails…
What is Google Ads? We don’t need to ask if you’ve heard of it. Since its creation in 1996, Google has become both a household name and the world’s number one search engine. Google is also the most popular PPC advertising platform. With over 90% of the search engine market share, it currently dominates the…
Objective Create a highly effective Google Ads campaign for A/C Warehouse, the area’s largest Rheem distributor. Challenges The client serves the entire Tampa Bay Area. However, pricing varied from area to area as well as services. Although the digital budget was substantial, achieving a strong ROI on Google Ads remained crucial. Solution By creating 14…
Explore how Rooks Agency transformed an authorized Benjamin Moore retail store website, well-optimized for SEO and Google Ads Campaigns to attract customers and boost sales. Objective Create a retail store website that would primarily feature Benjamin Moore Paints as well as allow the retailer to supplement the paint offerings with wallpaper and paint sprayer products….
Explore the intricacies of car dealership marketing as we dissect our case study on Nissan Now. With our expert knowledge and experience, Rooks Agency unveils the process behind crafting impactful social media campaigns for automotive businesses. Objective Create a social media campaign that would create both upper and lower funnel buying activity for a “Nissan…
Embark on a journey through the world of car dealership marketing as Rooks Agency unveil the strategic insights and innovative tactics driving success in this dynamic industry. Objective Create a comprehensive AdWords campaign that avoids DMA overlap and eliminates territory conflict between two Cadillac stores that were owned by the same group. In addition, eliminate…
