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Case Study: Gulf Coast Air Systems
Objective Increase PPC conversions while lowering both the cost per click and cost per conversion. Challenges During Florida’s hottest summer months, the local Google Ads competition for AC companies can be tough to go up against. The more businesses bidding on the same keywords in the same geographical area, the higher your cost per click…
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SEO and Social Media
Just like peanut butter and jelly, your business’s SEO and social media strategies should complement each other. Though they can seem like two different animals, they have a relationship that allows both to be incredibly helpful if they work together. SEO and Social Media Strategies Search Engine Optimization (SEO) increases your company’s chances of showing…
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Why Be Social?
Maybe you have been hesitant to join social media. You keep hearing that you need to be on these platforms but you don’t see how it benefits your business. It’s hard to argue with the numbers, so below are some social media marketing statistics that may make your more willing to join the conversation on…
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Best Practices for Social Media
Chances are you cannot go one day without someone mentioning social media. It’s an ever-growing industry- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. With that popularity, it’s no wonder that businesses are joining the community. With so much action on these platforms, it can be…
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Google Ads Audience Targeting
Google’s audience targeting options allow you to narrow down your views by basing your audience on a user’s interests, shopping patterns, and online habits. Utilizing this tool will get your ad in front the right people at exactly the right time, boosting your campaign performance in the process. Google’s audience targeting options allow you to…
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Understanding Google Ad Conversion Tracking
When a user completes an action that you consider to be valuable, this action becomes a conversion. Google’s conversion tracking tool allows you to see what a customer has done after they’ve interacted with your search or display ad, whether they’ve purchased your product, called your business, or filled out a form on your website. Benefits of…
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Responsive Google Display Ads
You can use responsive display ads in both standard display campaigns and smart display campaigns. These ads adapt and can change their design to fit into just about any online ad space. They operate based on assets. This means Google combines the content and copy that you supply to generate multiple formats, prioritizing user experience….
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5 Tips for Creating Effective Google Search Ads
You’ve set up your Google Ads account, but now what? How do you stand out from the crowd and beat your competitors on the search results page? Check out these five, simple tips that can help you create extremely effective Google search ads. 1. Utilize different types of Google search ads. Google Ads currently uses…
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Google Ads Bid Strategies
Cater to your campaign’s end goal through Google Ads’ different bidding strategies. These options allow you to choose a strategy based off of an end result. Being intentional with bidding is an important step in creating a successful Google Ads Pay-Per-Click campaign. Google Ads Bid Strategy Types Are you wanting to drive more people to…
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Google Ads Location Targeting
Google Ads Location Targeting: Reaching Your Audience Where They Are In today’s digital landscape, connecting with the right audience is crucial for business success. Google Ads location targeting is a powerful tool that ensures your ads reach the people most likely to engage with your business. But what exactly is location targeting, and how can…
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Google Ads Custom Scheduling
Google Ads gives its users the option of controlling exactly when ads appear. Whether you want your ads to appear anytime a customer searches, only during office hours, or on specific days of the week, ad scheduling makes it possible. Utilizing this scheduling tool can increase your conversion rate while dropping your average cost per…
